{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-10-0-medium-tan-neutral-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 10.0 Medium\/Tan Neutral with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating medium-to-full coverage concealer that blends like a serum while covering dark circles, redness, and blemishes for a natural, skin-like finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, skincare-infused concealer combines makeup coverage with skin-soothing ingredients so you get immediate camouflage plus everyday comfort. Formulated with hyaluronic acid for moisture and centella asiatica to calm irritation, it’s designed to sit smoothly on sensitive or dry skin without settling into fine lines. The pigment technology is coated with lysine to minimize flaking and promote an even appearance, while the shade 10.0 (NOHO) provides a medium, tan-neutral match for balanced warmth.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel and wear on my skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture glides on with the thin, silky feel of a serum yet builds to medium-full coverage without heaviness. It blends easily with fingers, a brush, or a sponge and resists cakiness on dry patches. Longevity is improved when set with a translucent powder, but the natural finish remains dewy and skin-like on its own.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide for effortless application\u003c\/li\u003e\n  \u003cli\u003eMedium-to-full buildable coverage\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy finish that feels comfortable all day\u003c\/li\u003e\n  \u003cli\u003eSet with powder for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich skincare ingredients are in this concealer and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes hyaluronic acid for immediate hydration and centella asiatica to help soothe reactive or sensitive areas. Pigments are coated with lysine, an amino acid that helps reduce flaking and supports a smoother surface appearance. The result is makeup that stabilizes dry or irritated skin while delivering even color payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid hydrates and plumps the skin\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica calms redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments provide smoother application and reduced flake\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula suitable for blemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the doe-foot applicator to swipe directly where you need coverage, such as under-eye circles, blemishes, or redness. Blend by tapping with your ring finger, a dense brush, or a damp sponge for seamless edges. For added brightness under the eyes, choose one shade lighter; set with a light dusting of GetSet Powder to extend wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe onto target areas with the applicator\u003c\/li\u003e\n  \u003cli\u003eBlend gently with fingers, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eUse a lighter shade to brighten under the eyes\u003c\/li\u003e\n  \u003cli\u003eFinish with powder to reduce transfer and prolong wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work on sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the lightweight, non-comedogenic formula is created with sensitive skin in mind, balancing hydration and calming botanicals to minimize irritation. It avoids heavy oils and pore-clogging ingredients, making it appropriate for reactive or blemish-prone complexions while still delivering strong coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated without common pore-cloggers\u003c\/li\u003e\n  \u003cli\u003eSoothing centella supports sensitive skin tolerance\u003c\/li\u003e\n  \u003cli\u003eHydrating hyaluronic acid prevents dryness and flaking\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded approach for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer in 10.0 NOHO fits anyone seeking a comfortable, skincare-forward concealer that can hide discoloration while caring for sensitive or dry skin. It’s ideal for people who want buildable coverage without a heavy makeup feel, those who prefer formulas with active skin-supporting ingredients, and beauty lovers who need a neutral medium-tan shade that balances warmth and depth. Whether you need daily under-eye coverage, spot correction, or a brightening boost, this concealer gives reliable coverage with a natural, hydrated finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella and hyaluronic acid, is non-comedogenic, and designed to be gentle on sensitive, dry, or blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I make the concealer last longer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Blend well and set with a light dusting of GetSet Powder to reduce transfer and extend wear throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345315434883,"sku":"B0FL769HML","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-swipe-serum-concealer-front-packaging_396abe0c-4c0f-4eb3-9e74-e15ae405cea0.jpg?v=1782614789","url":"https:\/\/origin-beauty.com\/products\/tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-10-0-medium-tan-neutral-with-hyaluronic-acid-centella","provider":"Origin Beauty","version":"1.0","type":"link"}