{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-2-0-fair-neutral-cool-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage, Shade 2.0 Fair\/Neutral Cool with Hyaluronic Acid \u0026 Centella","description":"\u003cstrong\u003eSwipe Serum Concealer from Tower 28 is a hydrating, medium-to-full coverage concealer that blurs dark circles and blemishes while delivering skin-soothing ingredients.\u003c\/strong\u003e\n\n\u003cp\u003eThis concealer blends lightweight, serum-like glide with the opacity you expect from a true concealer, helping even skin tone without settling into dry patches. Shade 2.0 (BU) is a light color with neutral-cool undertones, formulated for sensitive and moisture-needy skin. It combines pigment technology and skincare actives so you get seamless coverage plus hyaluronic acid hydration and centella asiatica calm.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer feel and wear on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is silky and hydrating rather than thick or cakey, designed to sit comfortably all day without emphasizing flakiness. Its non-comedogenic formula minimizes pore-clogging risks while centella helps soothe irritated areas. Expect medium-to-buildable coverage that can be layered without looking heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide for easy application\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid provides moisture and plumping\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica calms redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, suitable for blemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan Swipe be used to brighten under eyes and cover spots?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula doubles as a brightening under-eye product and a spot concealer. Apply directly with the wand to dark circles or imperfections, then blend; you can build coverage where needed without creasing. For extra brightening, choose one shade lighter than your skin tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDirect applicator for precise coverage\u003c\/li\u003e\n  \u003cli\u003eBuildable opacity to target both large and small areas\u003c\/li\u003e\n  \u003cli\u003eBlends with fingers, sponge, or brush for seamless finish\u003c\/li\u003e\n  \u003cli\u003eSet with powder to extend wear and reduce transfer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are inside the formula?\u003c\/h3\u003e\n\u003cp\u003eBeyond color-correcting pigments, the concealer includes humectant and soothing ingredients to support skin health. Hyaluronic acid attracts and retains moisture, while centella asiatica helps reduce visible irritation. Pigments are coated with lysine, an amino acid that helps the surface feel smoother and less prone to flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for hydration and smoother texture\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to soothe sensitive skin\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments to prevent patchiness\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid heavy, pore-clogging residues\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to place small amounts where you need coverage, then gently blend outward. For under eyes, a thin layer plus light tapping prevents creasing; for spots, dot and pat until it seamlessly melts into skin. Finish with a thin veil of setting powder for longer wear, especially in warm or humid conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe a small amount directly onto the area\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertip, brush, or sponge to diffuse edges\u003c\/li\u003e\n  \u003cli\u003eLayer minimally for medium-to-full coverage without heaviness\u003c\/li\u003e\n  \u003cli\u003eSet with powder for extended longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 Swipe Serum Concealer is ideal for anyone seeking a multitasking concealer that respects sensitive and dry skin. If you want a product that smooths and visibly evens without weighing down the skin — and that contains hydrating and calming ingredients — this shade 2.0 BU is suited to light complexions with neutral-cool undertones. It's also a good pick for those who prefer cleaner formulas built for everyday wear and easy application.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella and hyaluronic acid and is non-comedogenic, making it suitable for sensitive and reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my eyes without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply sparingly, blend gently, and set with powder to minimize creasing and prolong wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304883587,"sku":"B0CFWJ9Z4T","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-swipe-serum-concealer-front-packaging_f59686c1-596f-4a8b-8cba-f90f4db596cc.jpg?v=1782613864","url":"https:\/\/origin-beauty.com\/products\/tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-2-0-fair-neutral-cool-with-hyaluronic-acid-centella","provider":"Origin Beauty","version":"1.0","type":"link"}