{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-5-0-light-neutral-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, Shade 5.0 Light\/Neutral with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while brightening the under-eye area.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concealer blends skincare and makeup: lightweight pigments, skin-soothing ingredients, and a silky applicator deliver natural-looking coverage without settling into dry patches. Shade 5.0 (EP) is a light tone with neutral undertones, and the formula includes hyaluronic acid for hydration plus centella asiatica to calm irritation. The result is a smooth, comfortable finish that enhances skin while being gentle enough for sensitive complexions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is designed to feel lightweight and moisturizing rather than cakey or heavy. Hyaluronic acid attracts and retains moisture, while centella helps reduce the look of redness or discomfort, so the concealer sits smoothly on skin without emphasizing fine lines or flakiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide that blends easily with fingers, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula suitable for sensitive and dry skin\u003c\/li\u003e\n  \u003cli\u003eCoated pigments (lysine) to reduce dryness and support an even finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect, and can I build it?\u003c\/h3\u003e\n\u003cp\u003eCoverage ranges from medium to full depending on application: a single swipe provides medium coverage for everyday needs, while additional layers build to fuller opacity without looking mask-like. The formulation balances pigment density with blendability so you can target under-eyes, blemishes, or redness precisely.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne or two swipes = medium, natural-looking coverage\u003c\/li\u003e\n  \u003cli\u003eLayer subtly for fuller coverage on spots or discoloration\u003c\/li\u003e\n  \u003cli\u003eFinishes naturally—set with powder for extended wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make this both makeup and skincare?\u003c\/h3\u003e\n\u003cp\u003eKey actives are chosen to hydrate and soothe while pigments provide coverage. Hyaluronic acid delivers immediate moisture, centella asiatica calms and comforts skin, and pigments coated in lysine help prevent the concealer from clinging to dry areas for a smoother appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for hydration and plumpness\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica extract to soothe visible redness\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments for smooth, flake-free coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Swipe to brighten and conceal effectively?\u003c\/h3\u003e\n\u003cp\u003eSwipe directly under the eye or on blemishes with the applicator, then blend outward. For a brightening effect, choose one shade lighter; for natural color-correction, use your exact match. Set with a light dusting of powder to lock in wear and reduce transfer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the wand to apply directly where you need coverage\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips, a brush, or sponge for a seamless look\u003c\/li\u003e\n  \u003cli\u003eSet with GetSet Powder for longer wear and reduced creasing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is ideal for anyone who wants dependable, buildable coverage that also cares for the skin beneath—especially people with sensitive, dry, or blemish-prone complexions. If you prefer cosmetics that feel lightweight, avoid emphasizing texture, and incorporate gentle skincare actives, Swipe offers a practical daily solution with a natural finish and a focus on comfort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic and includes hyaluronic acid and centella to hydrate and soothe sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Swipe as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply one shade lighter under eyes, blend outward with fingers or sponge, and set lightly with powder.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304752515,"sku":"B0CFX4HYWF","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower-28-swipe-serum-concealer-front-packaging_69d31475-762c-4361-a987-8b5d7388d676.jpg?v=1782613859","url":"https:\/\/origin-beauty.com\/products\/tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-5-0-light-neutral-with-hyaluronic-acid-centella","provider":"Origin Beauty","version":"1.0","type":"link"}