{"product_id":"tower-28-swipe-serum-concealer-medium-7-0-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Medium 7.0 Neutral, Hydrating Medium-Full Coverage with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage cream that blends like a serum to conceal dark circles, redness and blemishes while delivering skin-soothing ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade for sensitive skin types, this lightweight concealer combines makeup coverage with skincare benefits: hyaluronic acid for moisture, centella asiatica to calm irritation, and lysine-coated pigments designed to minimize flaking and improve finish. Shade 7.0 (KTOWN) offers a medium depth with neutral undertones for natural correction without looking ashy or cakey.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel and perform on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to glide on with a serum-like slip so it doesn’t cling to dry patches or settle into fine lines. Despite that lightweight texture, it builds to medium-full coverage for effective camouflage of imperfections while staying comfortable for long wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid boosts surface hydration to reduce flaking.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica soothes redness and sensitivity.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic cream formula won’t block pores.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments help the concealer sit smoothly on skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this concealer brighten under-eye darkness without creasing?\u003c\/h3\u003e\n\u003cp\u003eYes—the applicator lets you deposit product precisely and the weightless texture helps minimize creasing when blended correctly. For extended wear, pair with a light dusting of GetSet Powder to lock the product in place and reduce transfer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse one shade lighter to brighten under-eyes without a stark contrast.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers, sponge, or brush to avoid tugging delicate skin.\u003c\/li\u003e\n  \u003cli\u003eSet sparingly with a finely-milled powder to control shine and crease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect and how do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eSwipe delivers buildable coverage: start with a thin layer for medium correction, then add small swipes for fuller coverage on blemishes or discoloration. The doe-foot applicator places color exactly where you need it, and blending tools can refine coverage to a seamless finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpot conceal by dabbing and blending; layer for greater opacity.\u003c\/li\u003e\n  \u003cli\u003eApply directly from the wand to areas of concern—no extra product needed.\u003c\/li\u003e\n  \u003cli\u003eFinish with setting powder for longer wear and a polished look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for acne-prone or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated with skin-friendly ingredients and non-comedogenic carriers, the concealer aims to correct without exacerbating breakouts or irritation. The inclusion of centella supports calming, while hyaluronic acid helps maintain a healthy moisture barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic for reduced pore congestion risk.\u003c\/li\u003e\n  \u003cli\u003eSoothing botanicals target redness and sensitivity.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for blemish-prone complexions when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is ideal for anyone seeking a hybrid skincare-makeup concealer—especially those with sensitive, dry, or combination skin who want medium-to-full, natural-looking coverage without heaviness. It’s a good match for users who prefer nourishing ingredients in their cosmetics and need a dependable under-eye brightener or spot corrector that layers well with powders and foundations.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will Swipe Serum Concealer clog my pores?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it’s non-comedogenic and formulated to minimize pore congestion while providing coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I prevent the concealer from creasing under the eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a thin layer, blend gently, and set lightly with a finely-milled powder to reduce creasing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":58345304981891,"sku":"B0CFWVJS6D","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/tower28-swipe-serum-concealer-front-packaging_f6ba4943-12ba-435c-90f2-30b8054d4559.jpg?v=1782613860","url":"https:\/\/origin-beauty.com\/products\/tower-28-swipe-serum-concealer-medium-7-0-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid-centella","provider":"Origin Beauty","version":"1.0","type":"link"}