{"product_id":"urban-decay-24-7-longwear-eyeshadow-single-half-baked-warm-golden-shimmer-high-pigment-crease-resistant-12hr-wear","title":"URBAN DECAY 24\/7 Longwear Eyeshadow Single — Half Baked (Warm Golden Shimmer), High-Pigment, Crease-Resistant 12HR Wear","description":"\u003cstrong\u003eUrban Decay 24\/7 Longwear Eyeshadow Single in Half Baked is a richly pigmented, vegan single-pan shadow that delivers a creamy golden shimmer with up to 12 hours of crease-resistant wear.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for makeup lovers who want bold, lasting color without flaking or creasing, this single from Urban Decay applies like a velvety cream and blends like a powder. Available in matte, satin, shimmer, metallic, and glitter finishes, the formula is vegan and built to give intense payoff whether you sweep it on dry for a soft wash or dampen your brush for a foil-like metallic effect. Half Baked is a warm, luminous gold ideal for highlighting lids, inner corners, or layering under deeper shades for dimension.\u003c\/p\u003e\n\n\u003ch3\u003eHow intense is the pigment and how does it apply?\u003c\/h3\u003e\n\u003cp\u003eThe 24\/7 Longwear Eyeshadow Single is formulated for high-color payoff in a single swipe; it lays down dense pigment without patchiness. The texture is ultra-velvety, so it glides across the lid, diffuses easily, and builds without excessive fallout.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuper-pigmented payoff for true-to-pan color.\u003c\/li\u003e\n  \u003cli\u003eVelvety, creamy texture that blends smoothly.\u003c\/li\u003e\n  \u003cli\u003eLow fallout even with strong, saturated shades.\u003c\/li\u003e\n  \u003cli\u003eWorks dry for soft color or wet for amplified shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shadow stay crease-free and long-lasting through the day?\u003c\/h3\u003e\n\u003cp\u003eUrban Decay’s formula is engineered for longevity, promising up to 12 hours of wear when applied as recommended. For best crease-free results, pair the shadow with an eyeshadow primer and, if desired, set or intensify with a light mist on your brush.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to resist creasing and fading for extended wear.\u003c\/li\u003e\n  \u003cli\u003eCompatible with Urban Decay Eyeshadow Primer Potion for extra staying power.\u003c\/li\u003e\n  \u003cli\u003eUse All Nighter Makeup Setting Spray on your brush for boosted durability.\u003c\/li\u003e\n  \u003cli\u003eCan be layered over or under other finishes without pilling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I get different effects from Half Baked?\u003c\/h3\u003e\n\u003cp\u003eHalf Baked adapts to your application method: sweep it dry for a soft, luminous wash or wet your brush for a reflective, metallic finish. It also blends seamlessly into mattes for gradient looks or builds as a concentrated shimmer on the center lid for a halo effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDry application yields a soft, blendable sheen.\u003c\/li\u003e\n  \u003cli\u003eDampen your brush for an intensified, foil-like gold.\u003c\/li\u003e\n  \u003cli\u003eLayer over darker shades to create a multidimensional glow.\u003c\/li\u003e\n  \u003cli\u003eUse fingertip for maximum color payoff on the lid or inner corner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this in my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a clean, primed lid for the truest color and longest wear. Apply Half Baked where you want light-catching shimmer—center lid, inner corner, or brow bone—and blend edges with a soft brush to avoid harsh lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep lids with Original Eyeshadow Primer Potion for vibrancy and crease control.\u003c\/li\u003e\n  \u003cli\u003eApply with finger for intense payoff; blend with brush for soft edges.\u003c\/li\u003e\n  \u003cli\u003eMist your brush with All Nighter Setting Spray to intensify metallics.\u003c\/li\u003e\n  \u003cli\u003eCombine with matte shades to sculpt and deepen the crease area.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Urban Decay 24\/7 Longwear Eyeshadow Single in Half Baked is ideal for anyone who wants a reliable, high-impact gold shimmer—makeup beginners seeking easy application, pros needing a buildable single-pan for editorial looks, or everyday users who want long-wearing color that resists creasing. If you like versatile finishes and vegan formulas with strong pigment, this single-pan shade is a practical, travel-friendly way to add luminous warmth to any eye look.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA • CI 77891 \/ TITANIUM DIOXIDE • CAPRYLIC\/CAPRIC TRIGLYCERIDE • CI 77491 \/ IRON OXIDES • ZINC STEARATE • SODIUM DEHYDROACETATE • PHENOXYETHANOL • SORBIC ACID • CI 77499 \/ IRON OXIDES • TALC • CAFFEINE • BORON NITRIDE • ETHYLENE\/ACRYLIC ACID COPOLYMER (F.I.L. D268595\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Half Baked vegan and long-wearing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this Urban Decay single is vegan and formulated for up to 12 hours of wear when used with primer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Half Baked wet for extra shine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely—dampen your brush or mist it with setting spray to intensify the metallic finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"URBAN DECAY","offers":[{"title":"Default Title","offer_id":58345511354755,"sku":"B092JNGV34","price":33.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/urban-decay-half-baked-front-pan.jpg?v=1782625002","url":"https:\/\/origin-beauty.com\/products\/urban-decay-24-7-longwear-eyeshadow-single-half-baked-warm-golden-shimmer-high-pigment-crease-resistant-12hr-wear","provider":"Origin Beauty","version":"1.0","type":"link"}