{"product_id":"v-co-wave-babe-wavy-hair-shampoo","title":"V\u0026Co. Wave Babe Wavy Hair Shampoo","description":"\u003cp\u003e\u003cstrong\u003eWave Babe Wavy Hair Shampoo is a sulfate- and paraben-free hydrating cleanser formulated with rice protein and a peptide complex to gently cleanse, control frizz, and define natural waves.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eV\u0026amp;CO designed this lightweight shampoo specifically for wavy textures that need moisture, gentle cleansing, and enhanced shape without heaviness. The formula blends rice protein with a proprietary peptide technology to support strand strength and surface shine while avoiding harsh sulfates, parabens, phthalates, gluten, and dyes. Packaged in an eco-conscious bottle made with up to 65% recycled materials, it’s suitable for daily use and safe on color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve wave definition and reduce frizz?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo delivers targeted nourishment that helps waves clump and form without residue. Peptides, amino acids, and rice protein work together to smooth the hair cuticle and add lightweight slip, which minimizes flyaways and encourages consistent wave patterning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProprietary peptide blend: reinforces strands for better wave shape\u003c\/li\u003e\n  \u003cli\u003eRice protein: adds gentle body and increases natural curl memory\u003c\/li\u003e\n  \u003cli\u003eHydrating base: cleans without stripping oils that define waves\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it cleanse hair thoroughly without drying out my waves?\u003c\/h3\u003e\n\u003cp\u003eYes — the sulfate-free surfactants in Wave Babe remove dirt and buildup while preserving essential moisture. The formulation focuses on mild cleansing agents and conditioning actives so hair feels clean but not tight or brittle after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing for gentler wash days\u003c\/li\u003e\n  \u003cli\u003eMoisture-retaining ingredients to prevent over-drying\u003c\/li\u003e\n  \u003cli\u003eLightweight rinse-off that leaves waves soft and manageable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for color-treated and sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated without parabens, phthalates, dyes, or gluten, reducing the risk of irritation and color stripping. Its gentle peptide and protein system is compatible with most color services, but testing on a small section is recommended if you have an unusually reactive scalp or fresh chemical treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens and phthalates to protect scalp health\u003c\/li\u003e\n  \u003cli\u003eColor-safe formulation when used as directed\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free, suitable for many sensitivities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Wave Babe Wavy Hair Shampoo is made for people with natural waves who want a dependable everyday or routine shampoo that enhances texture while supplying hydration and strength. It’s ideal for anyone seeking frizz control, improved wave clumping, and a cleaner, softer finish without harsh ingredients — especially those who prefer vegan, cruelty-free choices and eco-friendly packaging.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpecifically formulated shampoo for wavy hair – enhances natural definition and bounce\u003c\/li\u003e\n  \u003cli\u003eInfused with peptides and rice protein to strengthen strands and boost hair health\u003c\/li\u003e\n  \u003cli\u003eHydrating shampoo that gently cleanses without stripping essential moisture\u003c\/li\u003e\n  \u003cli\u003eReduces frizz, adds natural shine, and leaves waves soft and manageable\u003c\/li\u003e\n  \u003cli\u003eSulfate free shampoo + free from parabens, phthalates, gluten, and dyes\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty free shampoo that’s safe for color-treated hair\u003c\/li\u003e\n  \u003cli\u003eEco-friendly bottle made with up to 65% recycled materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Dimethyl Lauramide\/Myristamide, Pisum Sativum (Pea) Peptide, Salvia Hispanica Seed Extract, Saccharomyces Cerevisiae Extract, Yeast Amino Acids, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus Ferment, Hydrolyzed Rice Protein, Sodium Benzoate, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Fragrance, Citric Acid, Tetrasodium Glutamate Diacetate, Sodium Chloride.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Wave Babe every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free, hydrating formula is gentle enough for daily use while keeping waves defined and moisturized.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo is color-safe and free from sulfates, parabens, and dyes, but patch-test after fresh color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"V\u0026CO","offers":[{"title":"Default Title","offer_id":58347077370243,"sku":"B0D364FGDG","price":12.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/vco-wave-babe-front-bottle.jpg?v=1782641693","url":"https:\/\/origin-beauty.com\/products\/v-co-wave-babe-wavy-hair-shampoo","provider":"Origin Beauty","version":"1.0","type":"link"}