{"product_id":"virtue-damage-reverse-hair-serum-cream-to-serum-daily-smoothing-treatment-for-damaged-color-treated-hair","title":"VIRTUE Damage Reverse Hair Serum — cream-to-serum daily smoothing treatment for damaged, color-treated hair","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Damage Reverse Hair Serum is a lightweight cream-to-serum that instantly absorbs from cuticle to core to smooth, detangle and visibly improve the look of damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered as a daily first-step treatment, this innovative formula glides onto damp or dry hair to deliver conditioning and manageability without weighing strands down. It transforms texture on contact thanks to a fast-absorbing, cream-to-serum consistency that addresses a range of damage types—from heat and color to environmental stress—while leaving a warm, tropical-coconut and yuzu scent layered over soft woods.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum improve the feel of damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe Recovery Damage Reverse Hair Serum works quickly to smooth cuticle roughness and reduce friction between strands, which makes hair easier to comb and style. Its lightweight base penetrates through the outer layer to nourish where hair needs it most, delivering a visibly softer finish without oiliness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFast-absorbing cream-to-serum texture for immediate smoothing\u003c\/li\u003e\n  \u003cli\u003eReduces tangles and breakage during styling\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish keeps hair light and bouncy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on wet and dry hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the product is formulated to perform on both damp and dry hair. Apply 2–3 pumps from roots to ends to damp hair as the first step in your routine, or smooth a small amount onto dry hair for targeted touch-ups and frizz control.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on towel-dried hair to aid styling and blow-drying\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair to tame flyaways and add shine\u003c\/li\u003e\n  \u003cli\u003eWorks as a daily lightweight treatment or occasional revive\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for my hair type and damaged hair concerns?\u003c\/h3\u003e\n\n\u003cp\u003eFormulated to be versatile, the serum suits all hair types and a variety of damage concerns—from split ends and dryness to the effects of frequent styling and color treatments. Because it absorbs quickly and doesn’t leave residue, fine hair benefits from added manageability while thicker textures receive smoothing and slip.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSafe for fine, medium, and coarse hair textures\u003c\/li\u003e\n  \u003cli\u003eCompatible with color-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eHelps reduce appearance of wear from heat and environmental stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how should I incorporate it into my routine?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent is a nurturing blend of creamy coconut and bright yuzu balanced by warm woody base notes—designed to feel indulgent but not overpowering. Incorporate 2–3 pumps as the initial step after cleansing on damp hair, or use smaller amounts on dry hair to refresh style and control frizz.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFragrance: creamy coconut, tropical yuzu, warm woods\u003c\/li\u003e\n  \u003cli\u003eDaily first-step: apply to damp hair before styling\u003c\/li\u003e\n  \u003cli\u003eOn-the-go: smooth a small amount on dry ends to revive shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Damage Reverse Hair Serum is designed for anyone wanting a lightweight, restorative leave-in that improves combability, smooths texture, and supports styling. If you have hair affected by heat, color, mechanical stress, or seasonal dryness—and you want a fast-absorbing treatment that won’t weigh hair down—this serum fits into both simple and multi-step routines as a versatile daily helper.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much do I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 pumps on damp hair as your first step, or a small pea-sized amount on dry hair to tame flyaways.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this with color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is suitable for color-treated and chemically processed hair to improve manageability and appearance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":58344951120259,"sku":"B0CTKY1F9P","price":83.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/virtue-recovery-serum-front-bottle.jpg?v=1782599160","url":"https:\/\/origin-beauty.com\/products\/virtue-damage-reverse-hair-serum-cream-to-serum-daily-smoothing-treatment-for-damaged-color-treated-hair","provider":"Origin Beauty","version":"1.0","type":"link"}