{"product_id":"virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-keratin-baobab-oil","title":"VIRTUE Recovery Sulfate-Free Shampoo for Damaged, Color-Treated Hair — Keratin \u0026 Baobab Oil","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate Free Shampoo rebuilds and smooths damaged hair by depositing human keratin and nourishing oils while gently cleansing without sulfates.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eVIRTUE Recovery Sulfate Free Shampoo is formulated to target weakened, chemically or heat-damaged strands while remaining safe for color-treated hair. Its signature Alpha Keratin 60ku protein works with baobab seed oil to fill gaps in the hair shaft, reduce roughness, and restore manageability. The sulfate-free base removes everyday buildup without stripping oils, leaving hair softer and easier to style.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair split or weakened ends?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a high-purity human keratin to penetrate and temporarily reinforce the hair cuticle, helping to smooth rough edges and improve tensile strength. Repeated use fills micro-cracks so hair appears healthier and resists further breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains Alpha Keratin 60ku to fill surface damage\u003c\/li\u003e\n  \u003cli\u003eReconstructs cuticle irregularities for smoother strands\u003c\/li\u003e\n  \u003cli\u003eSupports reduced breakage with routine cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it preserve my hair color and shine?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s formulated without sulfates and harsh detergents that can fade color. The gentle cleansing system keeps pigment intact while baobab seed oil adds light-reflecting softness for improved shine and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants protect color-treated hair\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil helps enhance surface gloss\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother for improved color vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into scalp and lengths, then rinse thoroughly before following with a conditioner or treatment. For deeper benefit, pair with VIRTUE Recovery Conditioner or use as part of a weekly repair routine after chemical or heat styling services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or every wash; follow with Recovery Conditioner\u003c\/li\u003e\n  \u003cli\u003eFor severe damage, alternate with intensive treatments\u003c\/li\u003e\n  \u003cli\u003eA little goes a long way — lather, then rinse and repeat if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes VIRTUE's keratin different from other proteins?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE uses a specially processed human-identical keratin (Alpha Keratin 60ku) designed to integrate more effectively with human hair structure compared with generic plant or synthetic proteins. This targeted approach aims to deliver smoother, more consistent results across damaged areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHuman-identical keratin for better compatibility with hair\u003c\/li\u003e\n  \u003cli\u003eTargets cuticle repairs rather than just coating strands\u003c\/li\u003e\n  \u003cli\u003eWorks synergistically with conditioning oils like baobab\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate Free Shampoo suits anyone with dry, brittle, chemically treated, or heat-stressed hair who wants a gentle cleansing option that helps rebuild damaged strands. It’s especially useful for those keeping color vibrant and seeking smoother, more manageable hair without sulfates. Ideal when paired with the Recovery Conditioner for a complete at-home repair regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to cleanse gently without stripping color or reducing vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use VIRTUE Recovery Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use at every wash for gentle repair; pair with Recovery Conditioner. Increase targeted treatments for severe damage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":58344643166595,"sku":"B07PVCKH1Z","price":81.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/virtue-recovery-front-bottle.jpg?v=1782593640","url":"https:\/\/origin-beauty.com\/products\/virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-keratin-baobab-oil","provider":"Origin Beauty","version":"1.0","type":"link"}