{"product_id":"virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-with-alpha-keratin-60ku-baobab-oil","title":"VIRTUE Recovery Sulfate-Free Shampoo for Damaged \u0026 Color-Treated Hair — With Alpha Keratin 60ku \u0026 Baobab Oil","description":"\u003cstrong\u003eVIRTUE Recovery Sulfate-Free Shampoo is a reparative, color-safe cleansing formula that deposits Alpha Keratin 60ku and nourishing baobab seed oil to help restore damaged hair while gently removing buildup.\u003c\/strong\u003e\n\n\u003cp\u003eIf your hair shows signs of damage from heat styling, coloring, or chemical processes but you still want a creamy lather and a hydrated finish, this shampoo is formulated to deliver protein-driven repair without sulfates. VIRTUE pairs its proprietary Alpha Keratin 60ku—a human-identical keratin protein—with moisturizers like baobab seed oil for a cleansing experience that aims to fill cracks in the hair cuticle, smooth strands, and leave color intact.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Recovery Shampoo repair damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula works by depositing Alpha Keratin 60ku directly into weakened areas of the hair shaft to help rebuild structure and smooth the cuticle. It complements conditioning steps to improve manageability and surface texture over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku: human-identical keratin protein targets gaps in the cuticle.\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil: replenishes moisture and helps improve flexibility.\u003c\/li\u003e\n  \u003cli\u003eDaily-use cleaning: removes dirt and product buildup without stripping proteins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo keep my color looking fresh?\u003c\/h3\u003e\n\u003cp\u003eYes—Recovery Shampoo is labeled color safe and formulated without sulfates that commonly accelerate color fade. Its gentle lather cleanses while helping preserve both vibrancy and the integrity of color-treated strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing minimizes harsh stripping of dyes.\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors or dyes that could interact with salon color.\u003c\/li\u003e\n  \u003cli\u003eIntended for regular use alongside color-safe conditioners and treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and scent should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a luxurious, creamy lather and rinses with a clean, hydrated finish rather than a squeaky feel. Fragrance notes blend creamy coconut and bright yuzu with warm woody undertones for a comforting, modern scent profile.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy foam that spreads easily through wet hair.\u003c\/li\u003e\n  \u003cli\u003eHydrating finish—no residue-heavy film.\u003c\/li\u003e\n  \u003cli\u003eFragrance: coconut + tropical yuzu framed by warm woods.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or ingredient-conscious shoppers?\u003c\/h3\u003e\n\u003cp\u003eRecovery Shampoo avoids many common irritants and controversial ingredients, making it a better fit for those watching their ingredient lists. It’s also cruelty free and gluten free, but if you have specific sensitivities, check the full ingredient list or patch test first.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, and synthetic colors\/dyes.\u003c\/li\u003e\n  \u003cli\u003eCruelty free; gluten free.\u003c\/li\u003e\n  \u003cli\u003eFormulated for all hair types, especially damaged or chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate-Free Shampoo is designed for people with damaged, dry, or chemically treated hair who want a protein-focused, color-safe cleanser. It suits those who prefer sulfate-free care and crave a richer lather and nourishing finish—ideal when used as part of a routine with the matching Recovery Conditioner or targeted treatments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated sulfate-free and labeled color safe to help cleanse without aggressively stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo—daily or several times a week—paired with a conditioner or treatment for best restorative results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":58365828071811,"sku":"B07PVCJ9JG","price":26.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/virtue-recovery-shampoo-front-bottle_730cffa1-be60-4056-bd0f-7723eb234264.jpg?v=1782843044","url":"https:\/\/origin-beauty.com\/products\/virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-with-alpha-keratin-60ku-baobab-oil","provider":"Origin Beauty","version":"1.0","type":"link"}