{"product_id":"virtue-recovery-sulfate-free-shampoo-with-keratin-baobab-color-safe-repair","title":"VIRTUE Recovery Sulfate-Free Shampoo with Keratin \u0026 Baobab — Color-Safe Repair","description":"\u003cstrong\u003eVIRTUE Recovery Sulfate-Free Shampoo rebuilds and cleans damaged hair by depositing pure keratin and nourishing baobab seed oil while remaining color-safe.\u003c\/strong\u003e\n\n\u003cp\u003eThis shampoo is engineered to gently remove daily residue while restoring integrity to weakened strands. Instead of stripping, it delivers Alpha Keratin 60ku — a human-identical protein — plus hydrating botanicals to fill microscopic gaps in the cuticle. The formula is sulfate-free and formulated for color- and chemically-treated hair, leaving hair softer and more manageable after repeated use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair hair without harsh detergents?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free base uses milder cleansers that lift buildup without peeling away moisture. Simultaneously, Alpha Keratin 60ku bonds with damaged areas to replenish lost protein, helping the fiber recover its strength and shine over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku deposits pure, human-identical keratin into the hair.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants cleanse without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eFormulated to fill cuticle cracks rather than erode the shaft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color and chemical treatments?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation avoids sulfates, parabens, phthalates, synthetic dyes and gluten, which helps maintain color and reduce premature fading. The nourishing blend improves hair surface smoothness, so color reflects more evenly and looks fresher between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to minimize color fade and lift.\u003c\/li\u003e\n  \u003cli\u003eFree from synthetic colors and harsh additives.\u003c\/li\u003e\n  \u003cli\u003eHydrating finish keeps treated hair soft and vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does it feel during use?\u003c\/h3\u003e\n\u003cp\u003eThe scent combines creamy coconut and bright yuzu with warm woody base notes for a comforting, modern fragrance. The shampoo lathers luxuriously yet rinses clean with a hydrated, non-stripped finish so hair feels supple instead of tight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance: coconut and tropical yuzu with warm woods.\u003c\/li\u003e\n  \u003cli\u003eProvides a rich lather that rinses to a soft, conditioned feel.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily to regular use depending on hair type.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients contribute to softness and manageability?\u003c\/h3\u003e\n\u003cp\u003eBaobab seed oil supplies lightweight nourishment and helps smooth the hair surface, while the keratin protein fills and reinforces damaged areas. The combined effect improves combability and reduces friction, which can lessen breakage and frizz when styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBaobab seed oil for lightweight hydration and shine.\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku to repair and strengthen the fiber.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and phthalates for gentler daily care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Shampoo is designed for anyone with dry, brittle, color-treated or chemically processed hair who wants a restorative cleansing step. It suits all hair types that need rebuilding and smoother texture without harsh sulfates, and it pairs well with the VIRTUE Recovery Conditioner for a targeted at-home repair routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance) Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to be color-safe, helping maintain tone while gently cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo repair heat or chemical damage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It deposits Alpha Keratin 60ku to fill cuticle gaps and improves strength and texture with repeated use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":58346265215363,"sku":"B07NLH77SY","price":56.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/virtue-recovery-shampoo-front-bottle.jpg?v=1782632709","url":"https:\/\/origin-beauty.com\/products\/virtue-recovery-sulfate-free-shampoo-with-keratin-baobab-color-safe-repair","provider":"Origin Beauty","version":"1.0","type":"link"}