{"product_id":"virtue-volumizing-shampoo-sulfate-free-for-fine-hair-color-safe-alpha-keratin-60ku","title":"VIRTUE Volumizing Shampoo Sulfate-Free for Fine Hair — Color Safe, Alpha Keratin 60ku","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo creates instant lift and fuller-looking hair by cleansing while plumping each strand with Alpha Keratin 60ku protein.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for anyone who wants more body without heaviness, this lightweight lather removes excess oil and buildup while delivering strand-by-strand density. The formula is free of sulfates, parabens, phthalates, synthetic dyes and cruelty, and it’s safe for color- and chemically-treated hair. A citrus-floral fragrance with white pear, spearmint leaf and lemon essential oil gives a bright, fresh finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Full add volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses VIRTUE’s Alpha Keratin 60ku protein to temporarily thicken strands from the inside, creating the perception of density without sticky residues. Its light, lacy foam rinses clean so hair keeps lift at the roots while remaining soft to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps plump individual fibers for fuller-looking hair.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without stripping natural oils.\u003c\/li\u003e\n  \u003cli\u003eLight foam formula avoids heavy silicones or waxy buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation is gentle and color safe, formulated to preserve treated hair while providing body. It cleanses and refreshes without harsh detergents that can accelerate color fade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and synthetic dyes that commonly harm color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eBalanced cleansing keeps hair hydrated and less prone to breakage.\u003c\/li\u003e\n  \u003cli\u003eSafe for a range of treatments, including color and light chemical services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how strong is the fragrance?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a revitalizing citrus-floral blend that reads bright but not overpowering. Top notes of lemon essential oil and hints of spearmint leaf mix with white pear and leafy green accents for a clean, modern finish that fades gently after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus top notes: lemon essential oil for a fresh lift.\u003c\/li\u003e\n  \u003cli\u003eGreen and floral heart: spearmint leaf and subtle florals for balance.\u003c\/li\u003e\n  \u003cli\u003eSoft fruity base: white pear adds a rounded, pleasant finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Full to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-size amount to wet hair, focusing at the roots and scalp, then work the lather through to the ends. Rinse thoroughly and follow with a compatible conditioner or volumizing treatment for maximum fullness and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, massage into scalp to lift at roots.\u003c\/li\u003e\n  \u003cli\u003eRinse completely to avoid residue that can flatten volume.\u003c\/li\u003e\n  \u003cli\u003ePair with a light conditioner or styling product for lasting body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full is built for people with fine, limp or flat hair who want immediate lift and the appearance of thicker strands without heavy silicones or harsh surfactants. It’s also ideal for anyone with color-treated or chemically processed hair seeking a gentle, effective volumizing cleanser with a fresh citrus-floral scent.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color safe and free of sulfates and synthetic dyes that typically strip color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its gentle, sulfate-free cleansing makes it suitable for daily or frequent use depending on hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":58365689299331,"sku":"B07NLHR4S6","price":26.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/2696\/0515\/files\/virtue-full-front-packaging_33cb666f-9b80-4aa6-b666-8372a5e48c89.jpg?v=1782840012","url":"https:\/\/origin-beauty.com\/products\/virtue-volumizing-shampoo-sulfate-free-for-fine-hair-color-safe-alpha-keratin-60ku","provider":"Origin Beauty","version":"1.0","type":"link"}