Acure Simply Smoothing Shampoo – 8 fl oz Hydrating Anti-Frizz Shampoo with Marula Oil & Coconut Water, Sulfate‑Free

Acure Simply Smoothing Shampoo is a hydrating, anti-frizz cleanser that softens and moisturizes dry, damaged hair using marula oil and coconut water — sulfate- and paraben-free.

Formulated for everyday use, this 8 fl oz bottle from Acure targets frizz and lackluster strands without weighing hair down. The lightweight blend focuses on restoring softness and manageability for fine to medium hair, and it’s safe for color-treated styles. Free from sulfates, parabens, and animal-derived ingredients, it supports a clean beauty routine while delivering noticeable smoothing and hydration.

How does this shampoo reduce frizz and add moisture?

Acure pairs marula oil with coconut water to tackle frizz and dehydration: marula oil helps smooth the hair surface and reflect light, while coconut water replenishes moisture so strands feel softer. The result is reduced flyaways and improved slip for easier detangling.

• Marula oil: tames frizz, increases shine, and smooths cuticles.
• Coconut water: lightweight hydration that won’t weigh hair down.
• Sulfate-free base: gentle cleansing preserves natural oils.
• Daily-use formula: maintains softness without buildup.

Will this work on color-treated or damaged hair?

Yes — the gentle, sulfate-free formula cleans without stripping dye, helping color last longer while addressing dryness and damage. Its moisturizing actives smooth the hair shaft, making damaged areas appear more manageable and less prone to breakage during styling.

• Safe for color: non-stripping surfactants protect pigments.
• Hydration-focused: helps rehabilitate dry or brittle strands.
• Compatible with styling routines: pairs well with conditioners and treatments.
• Vegan and cruelty-free: clean formulation for conscious users.

How should I use it for best results?

Use on wet hair, massaging the shampoo into scalp and lengths to lift impurities and deliver moisture. Rinse thoroughly, then follow with Acure Simply Smoothing Conditioner to seal in softness and enhance smoothness for longer-lasting results.

• Apply to wet hair and scalp, work into a gentle lather.
• Rinse completely to avoid residue.
• Follow with the matching conditioner for optimal smoothing.
• Use regularly; suitable for daily or frequent washing routines.

What types of hair benefit most from this shampoo?

This shampoo is tailored for fine to medium hair types that need lightweight hydration and frizz control. It’s particularly useful for hair that’s dry, slightly damaged, color-treated, or prone to flyaways, where softness and manageability are the main goals.

• Fine, straight, wavy, or curly hair seeking smoothness.
• Color-treated hair wanting gentle cleansing.
• Dry or humidity-prone hair that needs frizz management.
• Anyone preferring vegan and sulfate-free formulations.

Who is this for? Acure Simply Smoothing Shampoo is designed for shoppers who want a clean, everyday shampoo that reduces frizz, restores softness, and supports color-treated hair without harsh sulfates or animal ingredients. It suits people who prioritize lightweight hydration, ethical ingredients, and a routine-friendly product that pairs with a smoothing conditioner for consistent, manageable results.

Ingredients

Aqua (Water/Eau), Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Betaine, Glycerin, Cocoglucosides Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice*, Cocos Nucifera (Coconut) Oil, Sclerocarya Bierra (Marula) Seed Oil, Aleurites Moluccanna (Kukui) Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Water, Persea Gratissima (Avocado) Oil, Euterpe Oleracea (Acai) Fruit Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Punica Granatum (Pomegranate) Extract*, Rosa Canina (Rosehip) Fruit Extract*, Calendula Officinalis (Calendula) Flower Extract*, Aspalathus Linearis (Rooibos) Leaf Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vanillin, Citrus Aurantium Dulcis (Orange) Peel Oil, Juniperus Mexicana Oil, Dipteryx Odorata (Tonka Bean) Seed Oil, Coffea Arabica (Coffee) Seed Oil, Eugenia Caryophyllus (Clove) Flower Oil, Citric Acid, Sodium Levulinate, Levulinic Acid, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate.