Almay Length & Lift Mascara — 20 Black Nourishing, Hypoallergenic Lash-Boost with Plant-Derived Brush

Almay Length & Lift Mascara in 20 Black is a nourishing, hypoallergenic mascara that lengthens, lifts and separates lashes with a lightweight, clump-free finish.

This mascara combines a lash-caring formula and a plant-derived brush to create an instant lifted look without weighing lashes down. Designed for sensitive eyes and contact lens wearers, it provides buildable length and all-day wear while resisting smudging and flaking. The formula includes plant-based waxes and Pro-Vitamin B5 to condition lashes while delivering visible extension and separation from root to tip.

How does this mascara create length and lift without clumping?

The brush and formula work together: a 100% plant-derived bristle wand evenly coats each lash to extend and separate without heavy residue. The smooth, buildable formula layers easily for more dramatic length without forming clumps or flakes. Because the texture is lightweight, lashes appear lifted rather than weighed down.

• 100% plant-derived bristles for even application and separation
• Lightweight, buildable formula that avoids clumping
• Lash-caring plant waxes and Pro-Vitamin B5 to maintain lash flexibility

Is this safe for sensitive eyes and contact lens wearers?

Yes — Almay Length & Lift Mascara is ophthalmologist-tested and hypoallergenic, formulated without common irritants like fragrance. It’s created to be gentle on sensitive eyes and suitable for contact lens wearers. The absence of harsh ingredients reduces the risk of irritation during daily wear.

• Hypoallergenic and ophthalmologist-tested for eye safety
• Fragrance-free and cruelty-free formulation
• Free from parabens, phthalates, SLS, mineral oil and other listed additives

What conditioning benefits does the formula provide?

The mascara contains a Lash-Caring Complex composed of plant-based waxes plus Pro-Vitamin B5 to help lashes look healthier and feel softer. These conditioning agents coat and protect lashes while you wear the product, supporting improved appearance over time. The result is longer-looking lashes with added shine and resilience.

• Plant-based waxes help smooth and coat lashes for a fuller look
• Pro-Vitamin B5 supports lash strength and moisture
• Non-drying formula that maintains lash flexibility

How long does the wear last and how does it perform during the day?

Almay Length & Lift Mascara delivers all-day wear without flaking or smudging under normal conditions. The formula is designed to remain intact from morning through evening, preserving both lift and separation. Its clump-free application also makes touch-ups quick and predictable when you need them.

• All-day wear with resistance to flaking and smudging
• Smooth application for consistent results and easy layering
• Reliable performance for everyday and long days out

Who is this for: This mascara is ideal for anyone seeking a gentle, effective lengthening and lifting product — especially people with sensitive eyes or contact lens users who need an ophthalmologist-tested, hypoallergenic option. It’s also a good choice for shoppers who prefer formulas with plant-derived components and partial recycled packaging, and for those who want a buildable, clump-free finish that conditions lashes while enhancing length.

Ingredients

Aqua/Water/Eau, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Panthenol, Aminomethyl Propanediol, Ascorbyl Palmitate, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Phenoxyethanol. May Contain [+/-: Iron Oxides (CI 77491, 77492, 77499)].