Almay Length & Lift Mascara 40 Black Waterproof — Hypoallergenic, Conditioning Lash-Boost

Almay Length & Lift Mascara in 40 Black is a hypoallergenic, waterproof mascara that lengthens, lifts and conditions lashes with a plant-based, flake-free formula.

This mascara combines a conditioning Lash-Caring Complex of plant-based waxes with a 100% plant-derived bristle brush to create visibly longer, lifted lashes without weight, clumps or smudges. Ophthalmologist-tested and designed for sensitive eyes and contact lens wearers, the formula is fragrance-free and made without common harsh additives. The smooth, buildable texture coats from root to tip and provides all-day wear while helping lashes look fuller and healthier.

How does this mascara give length and lift without clumping?

The lightweight, buildable formula allows multiple layers without forming visible clumps. Plant-based waxes and a balanced resin system separate and coat each lash, while the fine, plant-derived bristles reach root to tip to deliver even coverage and lift.

• 100% plant-derived bristles evenly separate lashes
• Buildable formula for tailored length without heaviness
• Plant-based waxes help smooth and condition each lash
• Designed to avoid clumping, flaking and smudging

Is the formula safe for sensitive eyes and contact lens wearers?

Yes—this mascara is ophthalmologist-tested, hypoallergenic and fragrance-free, making it suitable for sensitive eyes and contact lens wearers. The formulation omits parabens, phthalates, SLS, mineral oil and other commonly avoided ingredients.

• Ophthalmologist-tested for eye compatibility
• Hypoallergenic and fragrance-free
• Formulated without parabens, phthalates, SLS and mineral oil
• Safe for contact lens wearers

How long does the waterproof wear last and how does it remove?

The waterproof finish is made for all-day wear without smudging or flaking, yet it removes with an oil-based or waterproof eye makeup remover. Gentle removers help preserve lashes and avoid rubbing or tugging when taking mascara off.

• All-day waterproof wear with minimal smearing
• Removal recommended with oil-based or waterproof removers
• Gentle removal helps protect lash integrity
• Leaves lashes ready for the next application

What makes the brush and packaging environmentally considered?

The brush features bristles made entirely from plant-derived materials for efficient coating and separation. Packaging incorporates post-consumer recycled content, reflecting Almay’s Clean Makeup ethos and reduced material impact.

• Brush with 100% plant-derived bristles for smooth application
• Packaging contains post-consumer recycled materials
• Fragrance-free and cruelty-free formulation
• Part of Almay Clean Makeup That Thinks It’s Skincare™

Who this is for: If you want a reliable waterproof mascara that lifts and lengthens without heaviness or irritation, Almay Length & Lift Mascara in 40 Black is made for you. It suits people with sensitive eyes, contact lens wearers and anyone seeking a clean, buildable mascara that conditions lashes while delivering a natural yet amplified look. Ideal for daily wear, long days, or humid conditions when smudge resistance and gentle ingredients are priorities.

Ingredients

Isododecane, Aqua/Water/Eau, Cyclopentasiloxane, Cera Alba/Beeswax/Cire D'abeille, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyglyceryl-3 Beeswax, Hydrogenated Polyisobutene, VP/Eicosene Copolymer, Paraffin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Silica, Synthetic Beeswax, Acrylates Copolymer, VP/Hexadecene Copolymer, Alcohol Denat., Aminomethyl Propanediol, Ascorbyl Palmitate, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Caprylyl Glycol, Dipentaerythrityl Tri-Polyhydroxystearate, Ethylhexylglycerin, Laureth-21, Octyldodecanol, PEG-30 Dipolyhydroxystearate, Polyvinyl Alcohol, Propylene Glycol, Phenoxyethanol, Sodium Dehydroacetate, Iron Oxides (CI 77499), Ultramarines (CI 77007).