Almay Length & Lift Mascara — Blackest Black, Hypoallergenic Nourishing Formula for Lengthening & Lift

Almay Length & Lift Mascara is a nourishing, hypoallergenic mascara that visibly lengthens and lifts lashes with a buildable, clump-free finish in Blackest Black.

Designed for sensitive eyes and contact lens wearers, this mascara combines a lightweight, conditioning formula with 100% plant-derived bristles to separate, coat, and lift lashes without flaking or smudging. It’s ophthalmologist-tested, fragrance-free, cruelty-free, and formulated without common irritants, offering an everyday lash-enhancing option that feels gentle yet delivers noticeable definition.

How does this mascara create length and lift without weighing lashes down?

The formula uses a Lash-Caring Complex of plant-based waxes and Pro-Vitamin B5 to build visible length while conditioning each hair. The brush design and plant-derived bristles deposit product evenly from root to tip, producing a lifted, elongated silhouette without clumps or heaviness.

• Plant-based waxes provide flexible hold and separation
• Pro-Vitamin B5 helps maintain smooth, conditioned lashes
• 100% plant-derived bristles ensure even product distribution
• Buildable formula allows single or multiple coats without flaking

Will this mascara stay put all day and avoid smudging or flaking?

Yes — the smooth, buildable formula is formulated for all-day wear with a flake-free finish. It resists smudging under typical daily conditions while still removing cleanly with makeup remover when needed.

• Clump-free texture for even application
• Longwear performance formulated to minimize flakes
• Fragrance-free, reducing risk of irritation from scented additives

Is Almay Length & Lift safe for sensitive eyes and contact lens wearers?

The mascara is hypoallergenic and ophthalmologist-tested, specifically developed for sensitive eyes and contact lens wearers. It’s free from parabens, phthalates, SLS, mineral oil, and other commonly avoided ingredients to reduce potential irritation.

• Ophthalmologist-tested and labeled hypoallergenic
• Formulated without parabens, phthalates, SLS, mineral oil, and more
• Suitable for contact lens wearers and fragrance-free

How do I get the best results when applying this mascara?

Start with clean, dry lashes. Wiggle the brush at the base and sweep upward toward the tips for lift and separation; repeat one or two times to build intensity without clumping. Remove with your preferred eye-safe cleanser or makeup remover to avoid residue buildup.

• Apply from root to tip with a gentle wiggling motion
• Layer only where needed to maintain a natural lifted look
• Cleanse with an oil-based or eye-specific remover for complete removal

Who this is for: Almay Length & Lift Mascara is ideal for anyone seeking a gentle, daily mascara that enhances lash length and lift without irritation. It’s especially suited to people with sensitive eyes or contact lenses, those who prefer clean, fragrance-free beauty formulations, and anyone wanting a natural yet noticeable lash boost that performs through a busy day.

Ingredients

Aqua/Water/Eau, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Panthenol, 1.2-Hexanediol, Aminomethyl Propanediol, Ascorbyl Palmitate, Butylene Glycol, Laureth-20, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Phenoxyethanol, Black 2 (CI 77266), Iron Oxides (CI 77499).