ALURAM Coconut Water Moisturizing Shampoo for Medium to Coarse Hair, 12 fl oz — Sulfate-Free Hydration & Shine

This coconut water shampoo blends lightweight hydration with targeted nourishment to refresh and strengthen textured, color-treated, or naturally coarse hair. Formulated by stylists, it balances effective cleansing with moisturizing ingredients like baobab and avocado oils so hair feels clean without drying. The formula is cruelty-free and free of sulfates and parabens, designed for those who want cleaner, healthier-looking hair with a simpler ingredient profile.

How does this shampoo hydrate medium to coarse hair without weighing it down?

ALURAM uses coconut water as a hydrating base because it replenishes moisture without heavy residue. Lightweight natural oils—baobab and avocado—deliver essential fatty acids that smooth and strengthen the hair shaft, helping coarse strands feel softer and more manageable.

• Coconut water delivers fast-absorbing hydration for shine and flexibility.
• Baobab oil adds vitamins and structural support to reduce frizz.
• Avocado oil seals moisture and improves combability without greasiness.

Will this shampoo work with color-treated or textured hair?

Yes—it's formulated to be gentle on color and safe for textured hair types. The sulfate-free cleansing system reduces the risk of stripping color while the nourishing oils help maintain vibrancy and elasticity in chemically processed or textured strands.

• Sulfate-free formula to help preserve color longevity.
• Moisture-rich ingredients support curl definition and texture.
• Salon-inspired formulation suitable for professional styling routines.

What makes ALURAM’s formula cleaner and more environmentally minded?

ALURAM emphasizes clean-beauty standards: the shampoo is cruelty-free and free from sulfates and parabens. Its ingredient choices prioritize biodegradability and plant-derived actives where possible, aligning product performance with a lower environmental footprint.

• Free from sulfates and parabens to reduce harsh chemical exposure.
• Cruelty-free testing and responsible ingredient sourcing.
• Formulated to balance performance with sustainability considerations.

How should I use this shampoo for best results?

Apply to wet hair, massage gently from roots to ends to work up a light lather, then rinse. For deeper conditioning, follow with a compatible ALURAM conditioner or a weekly hair mask; repeat as needed based on oiliness and activity level.

• Use daily or every other wash depending on scalp needs.
• Pair with ALURAM conditioner for added smoothness and protection.
• Concentrate on scalp for cleansing, and ends for moisture support.

Who is this for: ALURAM Coconut Water Moisturizing Shampoo is created for men and women with medium to coarse hair looking for a hydration-first cleanser that respects color-treated and textured styles. It suits anyone seeking a salon-quality, cleaner-beauty shampoo that softens, boosts shine, and simplifies a haircare routine without sulfates or parabens. If you want a lightweight but nourishing shampoo that keeps hair manageable and visually healthy, this formula is designed for your daily or weekly regimen.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients