ALURAM Coconut Water Moisturizing Shampoo for Medium to Coarse Hair, 33.8 fl oz — Sulfate & Paraben Free Hydration

ALURAM Coconut Water Moisturizing Shampoo is a salon-inspired, sulfate- and paraben-free cleanser that hydrates medium to coarse textured hair while enhancing shine and manageability.

This shampoo blends lightweight coconut water with nourishing oils to lift dirt and build-up without stripping natural moisture. Formulated for both men and women, it supports color-treated and textured hair with a balance of gentle cleansing agents and conditioning ingredients. Free from sulfates, parabens and cruelty, the formula aims to provide everyday hydration and a healthy surface sheen without weighing hair down.

How does this shampoo hydrate medium to coarse hair?

Hydration comes from a combination of coconut water and humectant action that helps attract and retain moisture in thicker strands. Complementary conditioning oils add slip and softness while strengthening the hair shaft to reduce rough texture.

• Coconut water provides lightweight moisture and electrolytes for improved hair vitality.
• Baobab and avocado oils deliver essential fatty acids to soften and smooth cuticles.
• Sulfate-free surfactants clean without removing natural oils, preserving hydration.
• Salon-inspired concentration helps condition during the wash, cutting rinse time.

Will it work on color-treated and textured hair?

Yes — the formula is crafted to be gentle on color while improving texture. By avoiding harsh sulfates and adding nutrient-rich oils, it helps lock in color vibrancy and reduces friction that can cause frizz and breakage.

• Sulfate- and paraben-free base reduces risk of color fading from aggressive detergents.
• Nourishing oils coat strands to protect cuticles and prolong vibrancy.
• Suitable for a range of textures, from loose waves to coarse curls and relaxed hair.
• Salon-toned formulation supports professional results at home.

How should I use it to get the best results?

Use on wet hair, apply a palm-sized amount, emulsify into a lather and focus on the scalp for cleansing. Rinse thoroughly and follow with your preferred conditioner or a leave-in treatment for extra moisture and detangling benefits.

• Apply to wet hair and massage into the scalp to remove impurities.
• Work through lengths to distribute hydration without heavy buildup.
• Rinse and pair with a moisturizer or mask for medium to coarse textures.
• Use regularly as part of a sulfate-free routine to maintain shine and manageability.

Is this a clean beauty product and what ingredients should I expect?

ALURAM positions this shampoo within clean beauty standards by excluding sulfates, parabens and animal testing. Expect coconut water as the primary hydrating element plus botanical oils and mild surfactants designed for gentle cleansing and sustained softness.

• Coconut water for natural hydration and replenishment.
• Baobab and avocado oils to nourish and add shine.
• Mild, sulfate-free detergents that clean without stripping.
• Cruelty-free formulation aligned with sustainable practices.

Who is this for? ALURAM Coconut Water Moisturizing Shampoo is aimed at men and women with medium to coarse hair who want a hydrating, salon-quality wash that respects color and texture. It suits people seeking a cleaner ingredient list—free of sulfates and parabens—while still delivering noticeable moisture, smoother strands and improved shine. If you have fine hair or prefer heavy, cream-like cleansers, you may want a richer conditioner or mask to accompany this lightweight shampoo.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients