ALURAM Coconut Water Purple Shampoo for Women — 12 fl oz, Brightening & Anti-Brass Formula

ALURAM Coconut Water Purple Shampoo is a color-depositing cleanser that neutralizes brassy yellow tones to refresh cool blonde and grey hair.

This salon-inspired purple shampoo combines hydrating coconut water with pigment-rich violet dye to tone unwanted warmth while conditioning strands. Formulated without sulfates or parabens, it suits a wide range of hair textures and color-treated hair, delivering brightness and manageability between salon visits.

How does this purple shampoo remove brass without overdrying hair?

The formula balances violet pigments that cancel yellow and orange tones with moisturizing ingredients so hair doesn’t feel stripped. Coconut water replenishes surface hydration and botanical extracts help maintain softness while the pigments work.

• Violet color-depositing molecules neutralize warm undertones.
• Coconut water restores moisture to the hair fiber.
• Sulfate-free surfactants cleanse gently without aggressive stripping.
• Biotin and rose hip extract support strength and shine.

How often should I use ALURAM Coconut Water Purple Shampoo for best results?

Frequency depends on your hair’s porosity and the amount of brassy tone you want to correct. For maintenance, most people use it once a week; for stronger correction, alternate with a regular gentle shampoo or leave on briefly until desired tone is reached.

• Weekly for routine toning and brightness maintenance.
• Every 2–3 washes for lighter correction and color upkeep.
• Short contact times (1–3 minutes) for subtle toning; longer for deeper neutralization.
• Alternate with a hydrating regular shampoo if hair feels dry.

Will this shampoo work on all hair types and color-treated hair?

Yes—ALURAM formulated this shampoo for a broad range of hair textures and color processes, including bleach, highlights, balayage, and natural grey. It deposits pigment uniformly to reduce yellowing while ingredients support the health of processed hair.

• Safe for blonde, highlighted, bleached, and grey hair tones.
• Suitable for straight, wavy, curly and coily hair types.
• Designed to be gentle on color-treated and chemically processed hair.
• Cruelty-free and formulated without parabens for cleaner beauty routines.

How should I use it for salon-quality toning at home?

Apply to wet hair, lather and distribute evenly from roots to ends, then rinse after the recommended contact time. Adjust time based on desired toning intensity and follow with a conditioner for smoothness and hydration.

• Wet hair thoroughly and apply a generous amount.
• Massage through lengths and leave on for 1–7 minutes depending on needed tone correction.
• Rinse well and follow with a hydrating conditioner or mask.
• Patch-test first on a small section if unsure about processing time.

Who is this for: ALURAM Coconut Water Purple Shampoo is for anyone looking to maintain cool blonde, highlighted, or grey tones while keeping hair hydrated and manageable. It’s a good match for people who want a salon-style toning product that’s free of sulfates and parabens, suitable for frequent use, and formulated to support the condition of color-treated hair without heavy buildup.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients