Amika purple shampoo for blonde - Bust Your Brass Cool Blonde Repair Shampoo 275ml, bond-fortifying & hydrating

Amika Bust Your Brass Cool Blonde Strength Repair Shampoo is an ultra-violet, bond-fortifying shampoo that tones brass, hydrates dry blonde hair, and helps reduce breakage when used as part of the paired system.

This salon-grade purple shampoo combines violet pigments, quinoa protein, plant butters, and a bond-repairing technology to refresh cool blonde tones while gently cleansing. It's formulated to neutralize yellow and brassy hues, add moisture to brittle strands, and support hair resilience. The formula works best as a two-step system with the matching conditioner for clinically tested strengthening results.

How does this shampoo neutralize brassy or yellow tones?

The shampoo deposits ultra-violet pigments that counteract unwanted warm tones in blonde, silver, and highlighted hair. Regular use tones brassiness without overly drying the hair, leaving color cooler and more even.

• Violet pigments balance yellow and brassy hues
• Gentle surfactants cleanse without stripping color
• Can be used weekly or as needed depending on brassiness

Will it make damaged or fragile hair feel stronger?

Formulated with bond-fortifying technology and quinoa protein, the shampoo supports strand integrity to help reduce breakage when paired with the conditioner. It hydrates and smooths the cuticle, which improves appearance and manageability of weakened hair.

• Quinoa protein helps reinforce the hair fiber
• Bond-repairing ingredients support longer-term strength
• Plant butters add moisture to brittle lengths

How should I use it in my routine for best results?

Wet hair, apply a moderate amount, lather focusing on roots to ends, then rinse; follow with the matching conditioner for full benefit. Frequency depends on your color and hair condition — many use it once or twice weekly to maintain cool tones.

• Apply to wet hair and massage evenly
• Rinse thoroughly and use the conditioner afterward
• Adjust frequency based on brass level and hair dryness

Does it suit all blonde types and chemically treated hair?

The formulation is designed for natural blondes, highlighted, balayage, and color-treated gray or silver hair that show warmth. It’s safe for chemically processed hair, because it combines toning pigments with strengthening and hydrating ingredients rather than harsh stripping agents.

• Works on natural, bleached, highlighted, and silver tones
• Made to complement chemically treated hair without overdrying
• Best used alongside other nourishing products for damaged hair

Who is this for? If you have cool-toned goals, visible brassiness, or dry, weakened blonde hair that needs both toning and support, this amika shampoo is tailored for you. It’s particularly useful for people who want salon-like toning at home while also addressing strength and moisture. For the strongest results, pair it with the Bust Your Brass conditioner to complete the system and maximize color-correcting and strengthening benefits.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, PEG-150 Stearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Stearic Acid, Sodium Chloride, Fragrance/Parfum, Ext. Violet 2 (CI 60730)