ARCTIC FOX Purple AF Semi-Permanent Hair Dye 8 fl oz — Vegan, Ammonia & Peroxide Free Conditioning Formula

Arctic Fox Purple AF is a semi-permanent, vegan hair dye that deposits vivid purple pigment while conditioning hair without ammonia or peroxide.

Purple AF is formulated for people who want a bold purple tone that performs best on lightened hair but can also tint darker shades for a more subtle effect. The cream-gel formula is free of ammonia, peroxide, ethyl alcohol, and PPD, and it uses vegan ingredients to minimize harshness while leaving hair feeling soft. This 8 fl oz size gives multiple applications for touch-ups, color blends, or full-head transformations.

How will Purple AF look on my hair?

Results depend on your starting level: the brightest, truest purple appears on bleached or pale blonde hair, while darker hair will take on a more muted or jewel-toned tint. You can dilute or intensify the shade by mixing with conditioners or other Arctic Fox colors to achieve custom hues.

• Platinum to light blonde: vivid, saturated purple.
• Light brown: rich purple with noticeable depth.
• Dark brown to black: subtle purple sheen or toning effect.
• Mixing: combine with Wrath or Poseidon to create burgundy or indigo tones.

How do I apply and care for Purple AF for best longevity?

Apply to clean, dry, lightened hair for the most even deposit; leave the dye on according to package directions for optimal color payoff. After rinsing with cool water and using color-safe shampoo and conditioner, avoid frequent hot washes and harsh clarifying products to extend vibrancy.

• Apply on pre-lightened hair for brightest results.
• Use cool water to rinse and color-safe products to maintain shade.
• Limit heat styling and frequent washing to reduce fade.
• Perform patch and strand tests before full application.

What makes this formula gentler than permanent dyes?

Purple AF is a semi-permanent color that deposits pigment on the hair shaft without using peroxide or ammonia, so it doesn't lift natural color and is less damaging. The formula also includes conditioning elements that help the hair feel softer immediately after application.

• No peroxide, ammonia, ethyl alcohol, or PPD in the formula.
• Vegan and cruelty-free ingredients only.
• Leaves hair conditioned and manageable after coloring.
• Suitable for frequent color changes and creative blends.

Can I customize Purple AF to create my own shades?

Yes—Purple AF mixes well with other Arctic Fox shades and with conditioners to create pastel or muted variations. Mixing lets you design unique colors like deep plum, indigo-leaning purple, or soft lavender depending on ratios and base hair level.

• Mix with Wrath for burgundy or warm plum tones.
• Combine with Poseidon to move toward indigo or blue-violet shades.
• Add conditioner to dilute into pastels or semi-transparent tints.
• Experiment in small test batches before full-head application.

Who is this for: Purple AF is ideal for creative colorists, salon pros, and anyone who wants a cruelty-free, conditioning semi-permanent purple that’s easy to blend and gentle on hair. If you’re seeking a vivid purple on lightened hair or a subtle purple tint on darker bases, this 8 fl oz formula offers enough product for multiple uses and custom color experiments.