Ardell Hair Toner for Red Tones

Ardell Unred Hair Toner is a 1 oz anti-brass additive that neutralizes unwanted red tones, reduces scalp irritation during lightening, and helps lock in cooler blondes and ash shades.

Designed for professional and at-home colorists, this concentrated dark-blue liquid mixes into bleaches, permanent, demi, or semi-permanent dyes to dampen warm, brassy pigments. The formula is intended to make warm red and orange undertones less visible while the hair processes, and it includes ingredients aimed at reducing burning or itching sensations that sometimes occur with lighteners. Use sparingly — it’s potent and formulated to integrate into standard color and developer mixes.

How do I use Ardell Unred to remove red tones?

Measure carefully: add the recommended drops directly into your color or lightener before applying. Stir until the mix is uniform and proceed with your usual processing time. The product works as a pigment modifier rather than a standalone toner, so it’s meant to be combined with your chosen formula.

• Add 10 drops of Unred per 1 oz of your color + developer mixture.
• Mix thoroughly until the liquid is evenly colored (it will turn gray while working).
• Apply and process according to the base color or lightener instructions.
• Rinse and follow with your preferred conditioner or post-color treatment.

Which hair types and color products are compatible with this additive?

Ardell Unred is formulated to be versatile and can be mixed into a wide range of color systems. It is suitable for permanent, demi, and semi-permanent dyes as well as lighteners and bleaches from most brands. Always perform a strand test when combining with unfamiliar products to confirm the result.

• Works with permanent, demi, and semi-permanent color formulas.
• Compatible with professional lighteners and boxed bleaches.
• Effective on previously colored and natural hair to reduce warm tones.
• Recommended strand test for unpredictable mixtures or high-lift processes.

Will this reduce scalp burning and itching during bleaching?

The formula includes ingredients chosen to help minimize burning and itching sensations that can occur with bleach application. While the additive is not a medical treatment, many stylists use it to improve client comfort during processing. If severe irritation or an allergic reaction occurs, stop use and consult a professional.

• Contains calming components to lessen discomfort during processing.
• Not a substitute for patch testing or medical advice.
• Stop use immediately if severe irritation appears and seek help.
• Works best when mixed properly and used at recommended dosage.

How does Unred affect color longevity and brass control after the salon?

This pigment drabber helps reduce the oxidation that makes warm tones reappear, contributing to more stable, cooler shades after coloring. It supports longer-lasting ash and neutral tones by minimizing residual red pigments that oxidize over time. Pair with color-safe care (sulfate-free shampoos and UV protection) for best results.

• Reduces residual warm pigments to slow brassiness return.
• Helps maintain ash and cool blonde tones between appointments.
• Works as a preventative step during coloring to extend vibrancy.
• Combine with color-protecting haircare for optimal durability.

Who is this for? Ardell Unred Hair Toner is tailored for stylists and experienced home colorists who want a targeted solution for red and brassy undertones. It’s especially useful for anyone lifting hair to blonde or ash shades, or for clients who frequently experience itching during bleaching. Because the product is concentrated, it’s best used by those comfortable measuring additives into standard color and developer mixes and who perform strand and patch tests as part of their routine.

Ingredients

Alcohol Oleilo