As I Am Double Butter Rich Daily Moisturizer 16 oz — Leave-In Hydration for Coils & Curls with Shea Butter

As I Am Double Butter Rich Daily Moisturizer is a creamy, 16-ounce leave-in formula designed to hydrate, soften, and improve manageability for natural coils and curls.

This daily moisturizer blends rich butters with pro-vitamin B5 (panthenol) to help replenish dry strands and add shine without weighing hair down. It’s formulated for naturally textured hair that needs consistent hydration, easier detangling, and styling support. The thick, creamy consistency works as a daily leave-in or a moisture boost between wash days.

How does this moisturizer improve curl softness and shine?

The formula provides emollient-rich slip that smooths the hair cuticle and reduces surface roughness, which helps hair reflect light and feel softer to the touch. Regular use helps hair appear healthier by improving texture and reducing visible dryness.

• Contains shea and other butters for smoothing and shine
• Pro-vitamin B5 (panthenol) aids surface conditioning
• Thick cream delivers long-lasting slip for easier styling

Can it help with detangling and split ends?

While no topical product can permanently repair split ends, this moisturizer improves manageability and slip, which reduces friction during combing and styling. That gentler handling lowers the chance of additional breakage and helps hair look healthier between trims.

• Reduces tangles by coating strands for smoother comb-through
• Strengthens hair surface with panthenol for temporary resilience
• Use before styling or between washes to minimize breakage

How should I incorporate it into my daily routine?

Apply a small amount to damp or dry hair, focusing on mid-lengths and ends where dryness is most noticeable. Use it as a leave-in moisturizer, a styling cream under products, or a refresh for second-day hair to restore softness and manageability.

• Apply sparingly to avoid buildup—start with a dime-sized amount
• Work through with fingers or a wide-tooth comb for even distribution
• Layer with gels or creams for hold and definition if desired

Will it weigh down fine-textured curls?

The product is richer and intended for medium to coarser curl patterns; fine hair types should use smaller amounts to prevent heaviness. Adjust dosage and application—apply mainly to ends and mix with a lightweight leave-in if needed to balance moisture and volume.

• Fine hair: use minimal product or blend with a lighter leave-in
• Medium/coarse curls: apply more liberally for lasting hydration
• Suitable as an overnight treatment for very dry ends

Who is this for: As I Am Double Butter Rich Daily Moisturizer suits people with natural, textured hair—especially those with dry, coarse, or tightly coiled strands who need daily hydration, easier detangling, and added softness. It’s ideal for anyone looking to maintain moisture between wash days or to add creamy slip and shine while styling. If you have fine hair, use lighter amounts or pair with a lighter product to avoid weighing hair down.

Product details:

• Size: 16 ounces (453 g)
• Key ingredient: Pro-vitamin B5 (panthenol) for conditioning
• Benefits: locks in moisture, softens, improves manageability and shine
• Package dimensions: approximately 3" L x 3" W x 6" H

Ingredients

Aqua/Water/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire D’abeille, Lanolin, Betaine, Polysorbate 60, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance/Parfum, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Curcuma Longa (Turmeric) Root Powder, Anise Alcohol, Coumarin, Limonene