ATTITUDE Colorlast Shampoo for Color-Treated Hair, 16 fl oz — EWG Verified, Avocado & Pomegranate

ATTITUDE Colorlast Hair Shampoo is an EWG-Verified, plant-based shampoo designed to gently cleanse and help preserve the vibrancy of color-treated hair.

This shampoo combines naturally derived surfactants, pomegranate extract and avocado oil in a formula that avoids silicones and SLES. Certified EWG Verified and vegan, it aims to provide moisture and color protection with a light peach blossom and melon fragrance featuring woody undertones. Use it with the matching conditioner for a fuller color-care routine.

How does this shampoo protect color between salon visits?

The formula includes pomegranate extract, chosen for its antioxidant-rich profile, which helps minimize the fading effects caused by everyday exposure. Gentle cleansing agents remove buildup without stripping pigments, so color appears fresher longer when used routinely.

• Pomegranate extract to shield color vibrancy
• Mild, naturally derived surfactants that avoid harsh stripping
• No silicones or SLES to prevent heavy, pigment-robbing residue
• Pairs with Colorlast conditioner for extended color maintenance

Will this shampoo keep my hair hydrated and soft?

Yes — avocado oil and a high percentage of plant-origin ingredients deliver moisturizing benefits that improve hair manageability. The product is formulated to hydrate from root to tip while maintaining a light, non-greasy feel suitable for repeated use.

• Avocado oil to lock in moisture and smooth strands
• 97% naturally derived formulation for gentle care
• Dermatologically tested to support scalp comfort
• Free from heavy silicones that can weigh hair down

Is this shampoo safe and clean according to modern standards?

ATTITUDE Colorlast Shampoo is EWG Verified, meeting stringent safety and health benchmarks for personal-care ingredients. The product is also certified vegan and made without known questionable chemicals, making it a cleaner pick within the color-care category.

• EWG Verified for ingredient transparency and safety
• Certified vegan and plant-based formulation
• Formulated without SLES and silicones
• Dermatologically tested for skin-friendly use

What does it smell like and how intense is the fragrance?

The scent blends peach blossom and melon top notes with subtle woody hints of pine and anise, creating a softly fragrant experience that is neither overpowering nor clinical. The aroma is designed to be refreshing while complementing salon color services without masking hair perfumes.

• Peach blossom and melon for a fresh, fruity top note
• Woody pine and anise undertones for balance
• Light, non-cloying fragrance suitable for daily use
• Pairs well with other scented styling products

Who is this for: ATTITUDE Colorlast Hair Shampoo is suited for anyone with color-treated hair who wants a cleaner, plant-forward product that supports color longevity and hydration. It fits daily or regular-use routines for people seeking EWG-verified, vegan hair care without heavy silicones or harsh sulfates. Ideal for shoppers who prioritize ingredient transparency and prefer a lightly scented, moisturizing shampoo made with recognizable, naturally derived components.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Persea Gratissima (Avocado) Oil, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Punica Granatum Fruit Extract, 2,6-Dimethyl-7-Octen-2-Ol*, Linalyl Acetate*, Methyldihydrojasmonate*, Oxacycloheptadec-10-En-2-One*, Triethyl Citrate*, *Fragrance (Parfum).