ATTITUDE Colorlast Shampoo for Color-Treated Hair, 32 fl oz — Avocado & Pomegranate, EWG Verified, Vegan

ATTITUDE Colorlast Hair Shampoo is a plant-based, EWG Verified cleansing formula designed to protect and maintain color-treated hair while delivering moisture and gentle care.

This 32 fl oz shampoo blends naturally derived ingredients like avocado oil, pomegranate extract, watercress and Indian cress into a silicone- and SLES-free base that supports color retention and hydration. Dermatologically tested and certified vegan, the formula is crafted to cleanse without stripping pigments, and it carries a soft peach blossom and melon scent with subtle woody notes.

How does this shampoo help my hair color last longer?

The product uses pomegranate extract to help shield dyed hair from fast fading while its gentle surfactants avoid aggressive pigment stripping. Regular use in place of harsher shampoos helps maintain vibrancy between color treatments.

• Pomegranate extract supports color stability and reduces pigment loss.
• Gentle cleansing agents that are free of SLES protect dye molecules.
• Pair with the matching Colorlast conditioner to extend salon results.

Will this formula keep my hair hydrated without weighing it down?

Avocado oil and a mostly natural formula deliver moisture to strands while remaining lightweight, so hair feels softer but not greasy. The absence of silicones allows natural movement and reduces residue buildup.

• Avocado oil locks in moisture and nourishes hair fiber.
• 97% naturally derived ingredients for a lightweight, breathable finish.
• No silicones or heavy polymers that can flatten fine hair.

Is this shampoo safe for sensitive scalps and conscientious shoppers?

As an EWG Verified and dermatologically tested product, the shampoo meets strict safety and transparency standards and is formulated without common harsh additives. It’s also certified vegan for shoppers seeking plant-based options.

• EWG Verified for ingredient safety and environmental considerations.
• Dermatologically tested to limit irritants for many users.
• Vegan certification and clean-ingredient focus for ethical shoppers.

What does it smell like and how does it feel during use?

The scent profile combines peach blossom and melon top notes with subtle woody hints of pine and anise, offering a fresh yet balanced aroma. It produces a gentle lather that rinses clean, leaving hair soft and lightly scented.

• Soft peach blossom and melon fragrance—fresh, not overpowering.
• Balanced woody undertones for a naturally calming finish.
• Gentle foam that rinses without leaving heavy residue.

Who is this for? ATTITUDE Colorlast Hair Shampoo is aimed at people with color-treated hair who want a plant-forward, ethically minded shampoo that prioritizes pigment preservation and hydration. It suits anyone seeking a silicone-free, vegan cleansing option—especially those who prefer transparent ingredient standards and a subtle, natural fragrance. Use it as part of a color-care routine alongside a matching conditioner to maintain salon color and keep hair feeling nourished and manageable between appointments.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Sodium Chloride, Inulin, Glyceryl Oleate, Sodium Benzoate, Potassium Sorbate, Guar Hydroxypropyltrimonium Chloride, Panthenol, Persea Gratissima (Avocado) Oil, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Punica Granatum Fruit Extract, 2,6-Dimethyl-7-Octen-2-Ol*, Linalyl Acetate*, Methyldihydrojasmonate*, Oxacycloheptadec-10-En-2-One*, Triethyl Citrate*, *Fragrance (Parfum).