ATTITUDE Moisture Rich Hair Shampoo for Dry & Damaged Hair — 8 fl oz, Quinoa & Jojoba Hydrating Vegan Formula

ATTITUDE Moisture Rich Hair Shampoo is an EWG Verified, plant-based shampoo formulated to hydrate and strengthen dry, damaged hair using quinoa and jojoba proteins.

This shampoo blends 97% naturally derived ingredients with a coconut and wild berries scent, delivering a clean, silicone-free cleanse that aims to improve softness and manageability. EWG VERIFIED certification confirms the formula meets strict health and safety standards, while vegan and dermatologically tested labeling highlights suitability for conscious shoppers seeking a gentle everyday shampoo.

How does this shampoo help dry, damaged hair?

The formula focuses on restoring moisture and smoothing strands without heavy silicones. Quinoa protein supports hydration and surface conditioning while jojoba protein helps impart shine and reduces roughness, making hair easier to detangle and style.

• Quinoa protein for hydration and improved strand resilience
• Jojoba protein to enhance natural shine and smoothness
• No silicones or SLES to avoid buildup and scalp irritation

What clean and safety standards does this product meet?

ATTITUDE Moisture Rich is EWG VERIFIED, meaning ingredients were screened against Environmental Working Group criteria for health and safety. The label also notes dermatological testing and a high percentage of naturally derived components for shoppers prioritizing ingredient transparency.

• EWG VERIFIED certification for ingredient safety
• 97% naturally derived formulation to minimize synthetic exposure
• Vegan certification and dermatological testing documented on the packaging

How does the fragrance and sensory experience perform?

The scent combines coconut, wild berries, pear, and papaya for a light, tropical-fruity aroma that complements the moisturizing effect without overwhelming. The texture rinses clean and leaves a subtle fresh scent, making it suitable for daily use alongside a matching conditioner.

• Coconut and wild berries fragrance with tropical fruit top notes
• Light lather that rinses easily without a heavy residue
• Pairs with ATTITUDE conditioners for a fuller hair-care ritual

How should I use it within my hair routine?

Apply to wet hair, massage gently into the scalp to distribute moisture, then rinse thoroughly. For best results on dry or damaged hair, follow with the complementary ATTITUDE Moisture Rich conditioner and use regularly to maintain softness and manageability.

• Wet hair, massage shampoo into scalp, then rinse
• Use with the matching conditioner for added hydration
• Suitable for daily or regular use depending on hair needs

Who is this for: ATTITUDE Moisture Rich Hair Shampoo is designed for people with dry, brittle, or chemically treated hair who want a clean, plant-forward formula. It suits eco-conscious consumers who prioritize EWG VERIFIED ingredients, a vegan product profile, and a pleasant, fruity-coconut scent—ideal for anyone seeking a gentler, hydrating daily shampoo.

Ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Inulin, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Hydrolyzed Jojoba Protein, Hydrolyzed Quinoa, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Leuconostoc/Radish Root Ferment Filtrate, 1,2-Dihydrolinalool*, Cis-3-Hexenyl Salicylate*, Methyldihydrojasmonate*, Pentadecalactone*, Triethyl Citrate*, *fragrance (Parfum).