Aveda Invati Ultra Advanced Exfoliating Shampoo Rich, 6.7 fl oz — Medium to Thick Hair, Salicylic Acid

Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is a nourishing, purifying shampoo that gently exfoliates the scalp to help reduce hair loss from breakage when used as the first step in the four-step Invati Ultra system.

This shampoo is formulated for medium to thick thinning hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to remove excess oil and environmental buildup that can clog pores, while a babassu-derived cleansing agent delivers a rich, creamy lather that rinses clean. Designed as Step 1 of the Invati Ultra Advanced 4-step regimen, it pairs with a thickening conditioner, a revitalizing scalp serum, and a fortifying leave-in treatment to support stronger-looking hair.

How does this shampoo clear scalp buildup without irritating skin?

The formula relies on wintergreen-derived salicylic acid — a plant-sourced exfoliant — to dissolve oils and residues that collect on the scalp. Combined with a babassu-based surfactant, the blend cleans effectively while remaining gentle and non-irritating. It creates a creamy foam that lifts away impurities without stripping natural moisture.

• Wintergreen-derived salicylic acid removes oil and environmental residue.
• Babassu-derived cleansing agent offers gentle, non-irritating lather.
• Creamy texture rinses clean to preserve hair shine and softness.

Will this shampoo help reduce hair loss and strengthen strands?

Aveda positions this product as the first step in a multi-product system shown to reduce hair loss due to breakage when the full four-step regimen is used. The shampoo prepares the scalp by clearing pore-clogging buildup and leaving strands more receptive to conditioner and treatments that follow. Used in sequence with Invati Ultra products, it supports thicker-looking hair through targeted cleansing and conditioning.

• Part of the Invati Ultra Advanced 4-step system linked to reduced breakage.
• Prepares scalp for better absorption of thickening and fortifying treatments.
• Helps hair appear shinier and more resilient when paired with the conditioner.

What are the key ingredients and what’s omitted from the formula?

The shampoo is 94% naturally derived (per ISO guidelines) and highlights wintergreen-derived salicylic acid and a babassu-derived cleanser. Aveda has formulated it without common additives some users avoid, resulting in a cleaner ingredient profile suited for conscious shoppers. The product is vegan and cruelty-free, in keeping with the brand’s environmental standards.

• Highlighted actives: wintergreen-derived salicylic acid and babassu-derived surfactant.
• Free from silicones, SLS/SLES, parabens, phthalates, mineral oil, and synthetic fragrance.
• Vegan formulation, Leaping Bunny approved, and Certified B Corp brand.

How should I use this shampoo within the Invati Ultra routine?

Apply to wet hair, massage into the scalp to create a creamy lather, then rinse thoroughly. For best results, continue with the Invati Ultra Advanced Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment to complete the system. If your hair is finer, choose the Exfoliating Shampoo and Thickening Conditioner Light variant.

• Massage into wet scalp and hair; rinse completely.
• Follow with Invati Ultra Thickening Conditioner and scalp serum.
• Use the full four-step regimen as directed for optimal system benefits.

Who is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is best for people with medium to thick thinning hair and a normal-to-oily scalp who want a plant-forward cleansing step that removes oil and environmental residue. It suits shoppers seeking vegan, cruelty-free options and those who prefer formulations free of common synthetic additives. For fine-to-medium hair, consider the lighter Invati Ultra shampoo and conditioner specifically labeled for that hair type.

Ingredients

Ingredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.