Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 8.5 fl oz, Abyssinian Oil, Lightweight Shine

Aveda Shampure Nurturing Shampoo is a gentle, daily cleanser formulated for fine to medium hair that softens, adds natural-looking shine, and leaves a calming botanical scent.

Made mostly from plant-derived ingredients, this lightweight shampoo uses abyssinian oil to condition without weighing hair down and features a signature blend of 25 plant and flower essences for a soothing fragrance. The formula avoids silicones, sulfates, parabens, and other common additives, while delivering everyday cleansing and subtle manageability for hair that needs a delicate touch.

How does this shampoo care for fine or medium hair without heaviness?

The formula prioritizes lightweight nourishment so hair feels clean rather than flattened. Abyssinian oil provides slip and shine similar to silicones but with a thinner mouthfeel, helping strands glide and reflect light without buildup.

• Weightless conditioning from abyssinian oil
• Gentle surfactants that cleanse without aggressive stripping
• Silicone-free formulation to maintain natural body
• Leaves hair soft and manageable for daily styling

What does the scent profile add to my shower routine?

The product carries Aveda’s Shampure aroma — a composed blend of plant and floral essences that creates a calming, spa-like experience. The fragrance is designed to be subtle yet lingering, enhancing the sensory aspect of cleansing without masking natural hair characteristics.

• 25 pure plant and flower essences for layered complexity
• Notes of lavender, ylang ylang, and petitgrain for relaxation
• Balanced intensity suitable for daily use
• Complements other Shampure body and home products

Which ingredients are included or excluded, and why does that matter?

The shampoo is predominantly plant-derived under ISO 16128, with key natural oils and gentle cleansers. It intentionally leaves out certain additives like silicones, mineral oil, sulfates, parabens, phthalates, and synthetic dyes or animal-derived ingredients, supporting cleaner formulations and easier rinsing.

• Approximately 96% naturally derived ingredients (per ISO 16128)
• No silicones—shine comes from natural abyssinian oil
• Free from SLS/SLES, parabens, phthalates, and mineral oil
• Vegan and cruelty-free standards upheld by Aveda

How should I use it for best results and what pairs well with it?

Apply to wet hair, gently lather, and rinse thoroughly; repeat if needed for extra cleansing. For balanced routine results, follow with a lightweight conditioner or a matching Shampure conditioner to maintain softness and manageability.

• Use daily or as needed for fine to medium hair types
• Follow with a weightless conditioner for detangling
• Pair with other Shampure body and home products for a cohesive scent experience
• Suitable for color-treated hair when used according to stylist guidance

Who is this for: Aveda Shampure Nurturing Shampoo suits people with fine to medium hair looking for a gentle, everyday cleanser that offers light conditioning and a calming botanical fragrance. It’s a good match for those who prefer formulas with high levels of plant-derived content, avoid silicones and harsh sulfates, and appreciate a spa-inspired scent during their hair care routine.

Ingredients

Ingredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.