Aveeno Positively Radiant Brightening Facial Cleanser, 11 fl oz — Soy Extract, Sulfate- & Soap-Free Gentle Wash

Aveeno Positively Radiant Brightening Facial Cleanser is a gentle, soy-extract face wash that helps lift away dirt, oil, and makeup while promoting a more even skin tone and a natural-looking glow.

This soap-free, sulfate-free cleanser uses moisture-rich soy extract to reduce the appearance of dullness and uneven texture without stripping skin of moisture. The formula is hypoallergenic, non-comedogenic, and designed for everyday use on a range of skin types, including sensitive skin. Free from parabens, phthalates, and dyes, it provides a simple cleansing step that prepares skin for moisturizers or daytime SPF products.

How does this cleanser brighten and even skin tone?

The product combines gentle surfactants with moisture-rich soy extract, which is known to help improve skin radiance and reduce the look of uneven tone and texture over time. Regular, daily use helps lift surface impurities so active brightening ingredients work more effectively.

• Contains soy extract to support even-looking skin tone.
• Removes dirt, oil, and light makeup to reveal fresher skin.
• Soap-free formula that avoids harsh stripping of natural oils.

Will this work for sensitive or acne-prone skin?

This cleanser is hypoallergenic and non-comedogenic, formulated without common irritants like sulfates, parabens, phthalates, or dyes. Its gentle, oil-free composition makes it suitable for many sensitive or breakout-prone complexions, though patch testing is always recommended if you have extreme sensitivity.

• Sulfate-free and soap-free to minimize irritation.
• Non-comedogenic so it won’t clog pores.
• Fragrance designed to be mild and less likely to aggravate skin.

How should I use this cleanser in my daily routine?

Apply to damp skin, massage into a lather, then rinse thoroughly and pat dry. For best overall results, follow with a hydrating moisturizer or a daytime SPF product to protect and lock in radiance.

• Use morning and evening as part of a regular skincare routine.
• Massage gently to lift makeup and surface oils before rinsing.
• Pair with Aveeno Positively Radiant Daily Moisturizer SPF 30 for protection and hydration.

What kind of results can I expect and when?

Immediate results typically include cleaner-feeling skin and a refreshed appearance due to removal of impurities. Noticeable improvements in tone and texture usually appear with consistent daily use over several weeks, as surface dullness is addressed and skin looks smoother.

• Instant: cleaner, non-greasy skin after each wash.
• Short-term: reduced surface dullness and softer texture with regular use.
• Longer-term: skin may appear more even and radiant when used consistently.

Who is this for: Aveeno Positively Radiant Brightening Facial Cleanser suits people seeking a gentle, everyday face wash that supports brighter-looking skin without harsh detergents. It’s aimed at anyone wanting to improve the look of uneven tone and surface texture—especially those with sensitive, combination, or oily skin who prefer dermatologist-recommended, fragrance-mild formulations. If you want a simple, soap-free cleanser to prepare skin for moisturizers and SPF while helping reduce everyday dullness, this is a practical addition to a daily skincare routine.

Ingredients

Water, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Caprylyl Glycol, PEG-80 Sorbitan Laurate, Sodium Hydroxide, Fragrance, 1,2- Hexanediol, Citric Acid, Butylene Glycol, PEG-16 Soy Sterol, Tropolone, Glycine Soja (Soybean) Protein