Clairol ColorStrong 5.0 Medium Brown (Toscana) Permanent Hair Dye — Ammonia‑Free, 100% Gray Coverage

Clairol ColorStrong 5.0 Medium Brown is a permanent, ammonia-free hair color kit that delivers multidimensional medium brown tones and full gray coverage while reinforcing hair with a three-step bonding system.

Designed for at-home use, this Clairol ColorStrong kit pairs reflective pigments with an AHA-enriched bond-builder to help preserve hair integrity during coloring. The system includes a Bonding Primer, Permanent Color Cream plus Activator, and a Bonding Treatment so color is applied, sealed, and finished with structural support. Formulated without ammonia, parabens, PPD/PTD, it aims to provide vivid, layered color without compromising hair texture.

How does the bonding system protect hair during coloring?

The ColorStrong approach uses AHA in each product step to strengthen and smooth the hair shaft before, during, and after color application. The Bonding Primer preps hair like a base coat, the color deposits reflective pigments while continuing to support bonds, and the Bonding Treatment seals and reinforces fibers.

• Bonding Primer: primes cuticle for even color uptake.
• Permanent Color Cream + Activator: deposits multidimensional pigments.
• Bonding Treatment: locks color in and helps restore structure.
• AHA present in each step to help maintain hair resilience.

Will this shade cover gray hair completely?

Yes—Clairol states this permanent formula is designed for 100% gray coverage. The concentrated pigments and permanent dye base work together to fully mask gray strands while creating natural-looking medium brown depth.

• Permanent dye formulation for long-lasting coverage.
• High pigment load targets resistant gray hairs.
• Follow instructions for full application time to maximize coverage.
• Includes gloves and a leaflet for step-by-step guidance.

Is this product gentle enough for sensitive scalps?

The formula avoids ammonia, parabens, and PPD/PTD to reduce exposure to several common irritants, but it is not hypoallergenic for everyone. Anyone with a known sensitivity to dye ingredients should perform a patch test and consult a professional prior to use.

• Ammonia-free to reduce harsh fumes and drying effects.
• Paraben-free formulation for reduced preservative concerns.
• Still contains colorants—patch test is recommended 48 hours before use.
• Do not use if you have a known PPD/PTD allergy; severe reactions can occur.

What comes in the box and how do I use it for best results?

The single-application kit contains the Bonding Primer, Permanent Color Cream, Activator, Bonding Treatment, gloves, and instructions—everything needed for at-home application. Following the three-step sequence and timing in the leaflet helps ensure even color, sealed bonds, and an optimal finish.

• Included: Bonding Primer, Color Cream, Activator, Bonding Treatment, gloves, leaflet.
• Step 1: Apply Bonding Primer to prepare hair.
• Step 2: Mix and apply Permanent Color Cream with Activator; process as directed.
• Step 3: Rinse and apply Bonding Treatment to seal and finish.

Who this is for: Clairol ColorStrong 5.0 Medium Brown is intended for people seeking a permanent, multi-tonal medium brown at home with complete gray coverage and extra hair reinforcement. It suits those who want to avoid ammonia and parabens while maintaining rich, dimensional color. If you have a known allergy to hair dye components, consult a professional or choose a product specifically labeled for sensitive use.

Ingredients

BONDING PRIMER: AQUA/WATER/EAU, PROPYLENE GLYCOL, HYDROXYETHYLCELLULOSE, QUATERNIUM-80, SODIUM DIETHYLENETRIAMINE PENTAMETHYLENE PHOSPHONATE, PHENOXYETHANOL, MALIC ACID, COCAMIDOPROPYL BETAINE, PEG-40 HYDROGENATED CASTOR OIL, PARFUM/FRAGRANCE, DISODIUM EDTA, DISODIUM PHOSPHATE, POLYSORBATE 60, SODIUM PHOSPHATE PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, ETHANOLAMINE, CETEARYL ALCOHOL, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, RESORCINOL, SODIUM DIETHYLENETRIAMINE PENTAMETHYLENE PHOSPHONATE, CITRIC ACID, SODIUM SULFITE, DICETYL PHOSPHATE, M-AMINOPHENOL, ASCORBIC ACID, PARFUM/FRAGRANCE, CETETH-10 PHOSPHATE, STEARETH-200, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL, XANTHAN GUM, DISODIUM EDTA, 2-METHYLRESORCINOL, 4-AMINO-2-HYDROXYTOLUENE, SODIUM METASILICATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, 1-NAPHTHOL. ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, CETEARETH-25, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. BONDING TREATMENT: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXAMETHYLINDANOPYRAN, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, SODIUM SULFITE