Clairol Natural Instincts Demi-Permanent Hair Color — 5R Medium Auburn, Ammonia-Free with Coconut Oil & Aloe

This at-home color kit blends pigment with coconut oil and aloe to add shine and slip while offering a low-commitment way to enrich or refresh your natural shade. The vegan* formula is designed to cover visible grays subtly and gradually fades over multiple washes, making it a practical choice for first-time color users or anyone who wants temporary warmth without the permanence of permanent dye.

How quickly will I see results with Natural Instincts 5R?

You can achieve noticeable medium auburn color in about 20 minutes from application—no developer mixing delays beyond the kit steps. The system uses a color cream and activator that work together to deposit rich pigments while the included conditioner adds instant gloss.

• One complete kit: color cream, activator, conditioner, gloves, instructions
• Full color payoff after a 20-minute processing time
• Easy three-step routine: mix, apply, rinse
• Suitable for touch-ups or full-head color

Will this shade cover my gray hair and how natural will it look?

Natural Instincts is formulated to blend visible gray rather than provide the same permanence as permanent dyes; it softens contrast and creates a natural-looking medium auburn finish. Results depend on your starting color and the percentage of gray hair, but the demi-permanent formula is known for an even, multi-dimensional appearance.

• Blurs grays with gradual fading over washes
• Creates warm auburn tones with natural depth
• Best for subtle coverage or refreshing existing color
• Blends grays instead of fully locking them in

Is the product gentle on hair and what ingredients help conditioning?

The ammonia-free formula helps reduce harsh chemical odor and potential dryness compared with permanent dyes. Coconut oil and aloe vera in the formula work as conditioning agents that smooth strands and boost shine immediately after rinsing.

• Zero ammonia for milder application experience
• Coconut oil for added smoothness and shine
• Aloe vera to help soothe and hydrate hair surface
• Includes a Brilliant Shine Conditioner to seal color and add gloss

How easy is it to use at home and what’s included in the kit?

The kit follows a straightforward three-step method—mix the color cream with the activator, apply evenly, and rinse after processing—so most users can complete the job in a single session. Clear instructions are provided inside, and gloves are included for safe application.

• Complete single-application kit with clear leaflet
• Gloves included for mess-free application
• Recommended 20-minute processing time for full effect
• Available in 37 shades across blonde, brown, black, and red

Who this is for: Clairol Natural Instincts 5R Medium Auburn is aimed at people seeking a warm, medium auburn tone without long-term commitment—ideal for first-time home colorers, those touching up grays gently, or anyone wanting to enhance natural color and shine. If you prefer a milder, conditioning formula with vegan-friendly elements and simple at-home application, this kit is a practical choice. Always follow the enclosed instructions and perform an allergy patch test before using.

Ingredients

Color Cream/Creme Colorante Aqua/Water/Eau, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, 2-Methoxymethyl-P-Phenylenediamine, 4-Amino-2-Hydroxytoluene, Citric Acid, Parfum/Fragrance, Sodium Sulfite, Dicetyl Phosphate, Ascorbic Acid, P-Aminophenol, Ceteth-10 Phosphate, Steareth-200, Xanthan Gum, M-Aminophenol, Sodiumhydroxide, Phenyl Methyl Pyrazolone, Titanium Dioxide/(CI 77891), Disodium EDTA, 2-Methyl-5-Hydroxyethylaminophenol, 1-Hexyl 4.5-Diamino Pyrazole Sulfate, Tocopheryl Acetate, Color Activator/Activateur De Couleur Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Brilliant Shine Conditioner/Revitalisant Éclat Brillant Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfite.