COLOR WOW Root Cover Up mineral powder for gray roots — Platinum shade, instant water‑resistant coverage

COLOR WOW Root Cover Up in Platinum is a mineral powder that instantly disguises gray roots and highlights with a natural, water‑resistant finish.

Designed for quick, precise touch‑ups between color appointments, this lightweight powder adheres to hair strands to mask regrowth and blend highlights without dyes, waxes, or harsh chemicals. The formulation layers pigments with light‑reflecting particles so coverage appears dimensional rather than flat, and rinses out with shampoo when you’re ready to start fresh.

How quickly does this conceal gray roots and regrowth?

Application is immediate—use the included brush to place powder exactly where you need coverage and the product sticks to the hair right away. Results look natural from a close or distance view, so you can leave the house minutes after touching up.

• Instant adherence to hair strands for immediate coverage
• Precision brush allows targeted application at the root line
• Blends with surrounding color to avoid obvious patches

Will it survive sweat, rain, or a swim?

The Root Cover Up is formulated to resist moisture and stay in place through daily activities. It’s engineered to remain intact until you shampoo, so you don’t need to worry about smudging during workouts, humid weather, or short dips in water.

• Water‑resistant finish that holds through sweat and humidity
• Stays put during swimming but removes with regular shampoo
• Non‑transferable under normal wear to reduce staining on clothing

How natural will the results look on platinum or silver hair?

The platinum shade is blended with subtle reflective minerals to mimic the sheen of natural light on pale tones, creating a soft, multi‑dimensional appearance. Rather than a flat coat of color, the powder layers with existing hair color for a believable finish on highlights and gray regrowth.

• Reflective mineral pigments add depth, not a chalky look
• Specifically formulated to complement platinum and silver tones
• Works on both fine and coarse textures for seamless blending

Is the product gentle and safe for frequent use?

This touch‑up powder avoids dyes, PPDs, and waxes and is cruelty‑free, making it a low‑commitment option for routine use. Because it’s temporary and washes out with shampoo, it’s ideal for those who prefer to postpone permanent coloring or want a non‑chemical solution for in‑between days.

• No peroxide, no heavy waxes, and free from PPDs
• Temporary mineral formula rinses out with shampoo
• Cruelty‑free and suitable for regular touch‑ups

Who is this for? COLOR WOW Root Cover Up in Platinum is well suited to anyone with platinum, silver, or very light blonde hair who needs fast, spot‑on camouflage for gray roots, regrowth, or contrast from darker root lines. It’s a practical pick for busy professionals, active people who need a sweat‑proof option, and anyone wanting a non‑permanent, low‑commitment way to refresh highlights or add the illusion of thicker hair between salon visits.

Ingredients

MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE).