COLORCHARM Permanent Cream Hair Color 5A Light Ash Brown, 2 oz — BondGuard, nourishing lipids for shine

COLORCHARM Permanent Cream Hair Color 5A Light Ash Brown is a permanent dye formulated with BondGuard and five nourishing lipids to deliver long-lasting light ash brown color while helping reduce breakage and leaving hair softer and shinier.

This updated WELLA COLORCHARM cream delivers professional-style permanent color in a 2 oz tube designed to both deposit lasting tone and support hair integrity. The new creamy base replaces the older gel, adding richer conditioning agents such as shea butter, jojoba oil and açai berry extract. The formula targets even gray coverage while providing moisture, slip for easier application and a finish with noticeable shine.

How does this formula help protect hair bonds during coloring?

The product contains BondGuard technology aimed at supporting the internal structure of hair during the chemical process. It does not eliminate all risk from chemical services, but it helps minimize weakening so hair is less prone to immediate breakage after coloring.

• BondGuard active supports internal bond maintenance during development time.
• Cream base reduces friction and mechanical stress during application and rinsing.
• Nourishing lipids help replenish moisture lost in the coloring process.

What ingredients add moisture and shine to finished color?

Five conditioning lipids are blended into the cream to restore softness and improve manageability. Natural emollients like shea butter and jojoba oil smooth the cuticle while açai berry extract contributes antioxidant-rich conditioning for a luminous look.

• Shea butter for immediate softness and slip.
• Jojoba oil to help smooth and reduce frizz.
• Açai berry extract to help enhance shine and overall hair appearance.

Will this shade cover gray hair effectively?

COLORCHARM 5A Light Ash Brown is formulated for up to 100% gray coverage when mixed and applied per instructions. The permanent oxidative dye molecules are designed to penetrate the cuticle and bind to hair fibers for even pigmentation across regrowth and resistant gray strands.

• Pigment blend optimized for uniform gray masking.
• Permanent oxidative system for lasting color retention.
• Follow mixing ratios and development times for best results.

How should I use this cream at home or in-salon for best results?

Use gloves and mix the 2 oz tube with the recommended developer strength for the chosen level of lift or deposit. Apply to dry, unwashed hair for root coverage or to towel-dried hair for all-over tone, and monitor the development time suggested on the manufacturer instructions.

• Mix tube with appropriate developer according to instructions.
• Apply evenly from roots to ends; process as directed for the shade.
• Rinse thoroughly and use a color-safe conditioner to lock moisture.

Who is this for: COLORCHARM Permanent Cream Hair Color 5A Light Ash Brown suits people seeking a reliable permanent light ash brown with professional-style performance—ideal for those wanting strong gray coverage, added conditioning during color services, and reduced immediate breakage. It’s appropriate for stylists and experienced home colorists familiar with oxidative color mixing and proper application techniques.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Glycol Distearate, Sodium Lauryl Sulfate, Ammonia, Toluene-2,5-Diamine Sulfate, Sodium Cocoyl Isethionate, Resorcinol, Sodium Sulfite, Trisodium Ethylenediamine Disuccinate, Ascorbic Acid, Parfum/Fragrance, 2-Amino-4- Hydroxyethylaminoanisole Sulfate, Disodium EDTA, m-Aminophenol, Butyrospermum Parkii (Shea) Butter, Malic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Euterpe Oleracea Fruit Extract, Lactobacillus Ferment.