COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde — 2 oz, BondGuard + 5 Nourishing Lipids

This updated WELLA COLORCHARM permanent cream combines precise, long-lasting pigmentation with built-in bond protection and five nourishing lipids to help reduce breakage and leave hair feeling conditioned and glossy. Formulated to cover up to 100% gray hair, the shade 7A delivers a medium smokey ash blonde result that neutralizes warm undertones for a cooler, natural finish. The compact 2 oz tube is designed for salon professionals and at-home colorists familiar with mixing and developer use.

How does this color protect hair during the coloring process?

COLORCHARM 7A contains BondGuard technology, designed to help preserve internal hair bonds while the color develops, which aims to lower the likelihood of weakening and breakage. The cream base also supports even distribution of pigment for consistent results.

• BondGuard system helps reinforce hair structure during processing
• Cream matrix enables uniform coating and processing
• Reduced mechanical stress during application compared with some powder or gel formulas

What nourishing ingredients are included and what do they do?

The formula includes five lipid-rich moisturizers plus botanical extracts that smooth the hair surface and improve manageability after rinsing. These components work together to help hair look shinier and feel softer immediately post-color.

• Shea Butter for emollience and smoother cuticle feel
• Jojoba Oil to add lightweight hydration without weighing hair down
• Açaí Berry extract for antioxidant support and enhanced shine
• Additional lipids help replenish moisture and reduce dryness

What shade results can I expect from 7A Medium Smokey Ash Blonde?

Shade 7A is a medium-level ash blonde with cool, smokey undertones intended to neutralize brassiness and create an ashy, muted blonde. Final tone will vary based on your starting color, porosity, and developer strength; pre-lightened or pale blonde hair will show stronger ash nuances, while darker bases may require lift for true 7A results.

• Neutralizes warm, yellow or orange undertones for a cooler finish
• Best on level 7 hair or after appropriate pre-lightening
• Use correct developer strength for targeted lift and tone

How do I use this permanent cream safely for optimal results?

Follow manufacturer instructions for mixing ratios, processing time, and strand tests to ensure predictable color and minimize damage. Always perform a patch and strand test before full application and use gloves and appropriate tools to avoid uneven results or skin irritation.

• Mix with recommended developer at specified ratio and blend thoroughly
• Perform a strand test to verify processing time and final shade
• Rinse thoroughly and use sulfate-free post-color care to extend vibrancy

Who this product is for: COLORCHARM 7A Medium Smokey Ash Blonde suits stylists and experienced home colorists seeking a permanent cool-toned blonde with built-in protective technology and added moisturizers. It’s ideal for clients or users who want dependable gray coverage, a smooth conditioned finish after color, and a muted ash blonde effect when used with the correct pre-lightening and developer selection.

Ingredients

Aqua/Water/Eau, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Ammonia, Sodium Sulfate, Sodium Cocoyl Isethionate, Glycol Distearate, Toluene-2,5-Diamine Sulfate, Sodium Sulfite, Trisodium Ethylenediamine Disuccinate, Ascorbic Acid, Parfum/Fragrance, Resorcinol, Disodium EDTA, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 2-Methylresorcinol, m-Aminophenol, Butyrospermum Parkii (Shea) Butter, Malic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Euterpe Oleracea Fruit Extract, 4-Amino-2-Hydroxytoluene, Lactobacillus Ferment.