Davines This Is A Forming Pomade — Medium Hold Pomade for Short Hair, Natural Shine & Workable Texture (2.54 fl oz)

This pomade from Davines is designed to build structure and flexible texture in short haircuts while keeping hair touchable and easy to restyle throughout the day. Crafted in Parma, Italy, the formula focuses on workability and clean finish so you can create defined looks, tame flyaways, and add subtle shine without stiffness.

How will this pomade perform on short hair and cropped cuts?

The product is formulated specifically for short lengths: it adds separation and definition without weighing hair down. It provides a medium hold that keeps shape but still allows movement and reworking, ideal for fades, crops, and textured crops.

• Lightweight texture that avoids flattening thin or short hair
• Medium hold for controlled yet flexible styles
• Natural, low-gloss finish that reads like healthy hair
• No sticky or greasy buildup—easy to wash out

What styling results can I expect and how easy is it to change styles?

You can create matte-to-natural textures, piecey separation, and tidy, structured looks that can be reshaped during the day. The pomade’s memory effect means the style holds but can be loosened or restyled with your fingers or a comb without reapplying product immediately.

• Workable hold for reshaping on the go
• Defines strands for textured, lived-in finishes
• Smooths frizz and flyaways for cleaner silhouettes
• Rinses out cleanly, making routine changes simple

How do I apply it for the best results?

Warm a small amount between your palms, then work through dry or slightly damp hair, focusing on roots and ends where texture is needed. Start with a pea-sized amount and build as necessary—short hair typically requires less product to avoid heaviness.

• Use a small amount and distribute evenly from roots to tips
• Apply to dry for stronger definition or to damp for softer texture
• Rework with fingers or a comb anytime during the day
• Wash out with regular shampoo—no heavy residue

What makes this Davines pomade different from waxes or gels?

Unlike heavy waxes or crisp gels, this pomade balances structure and suppleness: it holds shape but keeps hair movable and natural-looking. The formula is tuned to give memory and light sheen without hardness or stickiness common to other products.

• Medium, flexible hold rather than rigid fixation
• Natural shine instead of glossy lacquered finish
• Non-greasy feel—no clumping or tackiness
• Made with Davines’ focus on quality ingredients and sustainability

Who is this for: This Is A Forming Pomade is ideal for anyone with short to medium-short hair who wants controllable texture, light natural shine, and the ability to restyle without build-up. It suits textured crops, fades, short layers, and anyone seeking a fuss-free, high-quality pomade finished with Davines’ sustainability-minded craftsmanship.

Ingredients

AQUA / WATER / EAU, Butyrospermum parkii BUTTER / Butyrospermum parkii (SHEA) BUTTER, CETEARYL Alcohol, Ceteareth-20, carnauba palm CERA / carnauba palm (CARNAUBA) WAX / CIRE DE CARNAUBA, ceresin, GLYCERYL DIBEHENATE, LAURETH-4, BEHENETH- 25, Orbignya oleifera SEED OIL, PVP, GLYCERYL rosinate, Tribehenin, glyceryl behenate, PARFUM / FRAGRANCE, Olea Europaea ILO unsaponifiables / Olea Europaea (OLIVE) OIL unsaponifiables, CAPRYLYL COMPOUNDS, BENZYL ALCOHOL, ACRYLATES / C10-30 ALKYL ACRYLATE CROSSPOLYMER, DISODIUM EDTA, CAPRYLHYDROXAMIC ACID, GLYCERIN, LINALOOL, LIMONENE, SODIUM HYDROXIDE