e.l.f. Power Grip Matte Primer — Gel-Based Mattifying Face Primer, Clear Lightweight Hold for Long-Lasting Makeup

e.l.f. Power Grip Matte Primer is a gel-based, mattifying face primer that creates a smooth, sticky base to reduce shine and lock makeup in place for extended wear.

If you want the hold of a classic sticky primer but prefer a shine-controlled finish, this e.l.f. Power Grip Matte Primer blends a grip-first gel texture with mattifying ingredients to help neutralize excess oil while smoothing skin. The clear, lightweight formula sets quickly and works under foundation, tinted moisturizers, or alone for a refined, natural matte look. It’s formulated to be non-comedogenic and suitable for a variety of skin types, and it’s 100% vegan and cruelty-free.

How does this primer help control oil without feeling heavy?

The Power Grip Matte Primer uses a gel-based, lightweight texture that absorbs quickly and minimizes the appearance of surface oil. Instead of adding heavy silicone weight, it balances skin with mattifying components and a lemon myrtle blend for a fresher finish.

• Gel texture feels lightweight, not greasy
• Mattifying agents reduce visible shine on T-zone areas
• Sets quickly so product doesn’t slip under makeup
• Leaves a smooth, translucent base for makeup application

Will it actually help makeup last longer during the day?

Yes—its slightly tacky, adhesive-like finish creates grip so foundation and powders adhere more securely. That tackiness helps powders and liquids stay put, reducing fading and movement throughout your routine.

• Sticky-as-e.l.f. formula increases makeup adherence
• Prevents early separation of foundation and concealer
• Works well under powder or liquid products for improved longevity
• Best when allowed ~30 seconds to set before applying makeup

How do I apply it for the best matte, smooth result?

Apply a small amount to clean, moisturized skin and use fingertips to gently pat and warm the primer into the face. Give it about 30 seconds to set into a translucent matte layer before continuing with foundation or concealer.

• Use fingertips to spread and warm the gel for even coverage
• Focus on oil-prone areas like forehead, nose, and chin
• Allow 30 seconds to set for optimal grip and matte finish
• Start with a pea-sized amount; build if needed to avoid over-application

Is this primer suitable for sensitive or combination skin?

The formula is formulated to be lightweight and non-comedogenic, making it compatible with oily, combination, normal, and dry skin types when used correctly. Those with sensitive skin should patch-test new products and discontinue use if irritation occurs.

• Non-comedogenic and transparent on application
• Suitable for oily, normal, dry, and combination skin types
• Contains a lemon myrtle blend for a refreshing finish
• Patch-test recommended for sensitive skin to ensure compatibility

Who is this for: If you want the long-wear benefits of a gripping primer but prefer a matte, shine-controlled complexion, e.l.f. Power Grip Matte Primer is designed for you. It’s ideal for makeup wearers who struggle with midday oil, need a secure base for their products, or want a lightweight primer that won’t clog pores. Cruelty-free and vegan formulations make it a good choice for conscious shoppers seeking reliable hold without animal-derived ingredients.

Ingredients

Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA