e.l.f. Power Grip Primer gel face primer, 0.811 oz — hydrating, makeup-grip for long wear

This lightweight gel primer smooths texture, helps retain moisture, and creates a slightly grippy surface so foundation and concealer adhere better and last longer. The clear formula suits dry, combination, and oily skin without leaving a heavy finish, and it’s vegan and cruelty-free.

How does this primer help my makeup stay put throughout the day?

The formula creates a thin, tacky layer that improves product adhesion—foundations and powders sit on the skin instead of sliding off. That gripping effect reduces midday fading and patchiness so your look remains fresher for longer.

• Gel texture forms a light, adhesive base for makeup
• Clear finish prevents changes to foundation color or coverage
• Helps reduce transfer and patchy wear

Will this primer work on my dry or oily skin?

Yes—its hydrating gel balances moisture without feeling greasy, and the translucent finish adapts to different skin types. For dry skin it helps plump and smooth; for oily or combination skin it creates a non-oily base that doesn’t clog pores.

• Hydrating ingredients lock in moisture for dry areas
• Non-comedogenic formula is less likely to block pores
• Translucent finish works with all skin tones and types

How do I apply Power Grip Primer for best results?

Squeeze a small amount onto your fingertips and gently pat across clean skin—especially on areas where makeup shifts, like the T-zone or cheeks. Allow about 30 seconds for the gel to settle and become tacky before layering foundation or concealer.

• Use fingertips to warm and distribute the gel evenly
• Wait ~30 seconds for optimal grip before applying makeup
• Apply sparingly; a little covers a large area

What about ingredients and ethical standards?

The primer is formulated to be vegan and cruelty-free and carries recognized certifications. Ingredient lists can change, so check the package for the most current details, and discontinue use if irritation occurs.

• 100% vegan and Leaping Bunny certified cruelty-free
• Designed to be non-comedogenic for everyday use
• Transparent, gel formula avoids heavy oils or silicones buildup

Who this is for: e.l.f. Power Grip Primer is for anyone who wants a lightweight, hydrating base that improves makeup longevity—ideal for busy mornings, long workdays, or anyone looking to smooth texture and reduce makeup fading. It’s suitable for people with dry, combination, or oily skin who prefer a clear, non-greasy primer and who value vegan, cruelty-free beauty products.

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)