Ivory Gentle Bar Soap, Designed for Whole Family

Ivory Gentle Bar Soap is a plant-based, 99.44% pure family soap bar formulated without heavy perfumes, parabens, or phthalates for a simple, sensitive-skin friendly cleanse.

Ivory has delivered straightforward, trusted cleansing since 1879. This classic bar uses plant-derived surfactants to remove dirt and oils while keeping the lather mild and skin comfortable. Dermatologist-tested and free from heavy fragrances and common additives many people avoid, Ivory aims to be a reliable everyday cleanser for a wide range of skin types and ages three and up.

How does Ivory keep skin clean without harsh ingredients?

Ivory swaps aggressive chemical detergents and heavy perfumes for plant-based cleansers that lift away grime while staying gentle to the skin's surface. The formula focuses on basic, effective cleansing rather than strong scents or unnecessary additives.

• Uses plant-derived surfactants to remove oil and debris.
• No heavy perfumes that can irritate sensitive skin.
• Free from parabens and phthalates commonly avoided in personal care.

Will Ivory work for sensitive skin and children?

Yes—Ivory is dermatologist-tested and formulated to be mild enough for everyday use by adults and children ages three and older. The reduced-ingredient approach minimizes exposure to potential irritants while still providing a reassuringly clean result.

• Gentle enough for family use, including kids ages three and up.
• Dermatologist-tested for basic skin compatibility.
• Designed to avoid common irritants like heavy fragrances and parabens.

How does Ivory balance tradition with modern expectations?

Ivory carries a long heritage of simple soap-making but has updated its formula to meet modern consumer preferences for cleaner ingredient lists. While the classic floating claim no longer applies, the brand emphasizes purity, predictable performance, and plant-based cleaners to stay relevant today.

• Maintains a legacy of straightforward soap since 1879.
• Reformulated to reflect contemporary ingredient standards.
• Focuses on purity—99.44% clean ingredients by formulation.

How should I use and store Ivory bar soap for best results?

Use the bar with water to create a light, creamy lather and rinse thoroughly. To extend the life of each bar, keep it dry between uses on a draining soap dish to prevent softening and dissolve-through from standing water.

• Lather with water in hands, washcloth, or sponge then rinse.
• Store on a well-draining soap dish to prolong bar life.
• Replace every few weeks or when the bar becomes very small to maintain hygiene.

Who is this for? Ivory Gentle Bar Soap is aimed at shoppers seeking a time-tested, no-frills cleansing bar for everyday body and hand washing—families, anyone with sensitive skin, and those who prefer plant-derived surfactants and minimal additives. It fits households that want a dependable, dermatologist-tested soap without heavy scent or controversial preservatives. If you want a classic bar that focuses on simple, effective cleansing and broad skin compatibility, Ivory offers a practical choice for daily use.

Ingredients

SODIUM PALMATE, SODIUM PALM KERNELATE, WATER, GLYCERIN, PALM KERNEL ACID, SODIUM CHLORIDE, FRAGRANCE, TETRASODIUM EDTA, TETRASODIUM ETIDRONATE, TITANIUM DIOXIDE