John Frieda Brilliant Brunette Shampoo, Pack of 2 (8.45 fl oz) — shine-enhancing, non-color-depositing

John Frieda Brilliant Brunette Color Vibrancy Shampoo gently cleanses while protecting and enhancing brown tones without depositing color.

This sulfate-free-feel formula (non-color-depositing) uses a Light Reflecting Complex to add shine, hydrate strands and help hair look dimensionally richer between salon visits. Designed for both natural and color-treated brunettes, the shampoo works as part of a system with the matching Brilliant Brunette conditioner to preserve hue, reduce dullness and leave hair feeling replenished and smoother to the touch.

How does this shampoo preserve my brunette color?

The shampoo is formulated to be non-color-depositing, so it won’t alter your shade. Instead, the Light Reflecting Complex and conditioning agents shore up surface damage and boost shine, which helps brown tones look clearer and more vibrant.

• Non-color-depositing formula protects existing dye and natural pigment
• Light Reflecting Complex enhances radiance and dimensional tone
• Hydrating ingredients reduce dryness that makes color look dull

Can I use it on color-treated hair every day?

Yes — the shampoo is gentle enough for routine use on most shades of brunette, including chemically treated hair. Regular cleansing with this product helps maintain moisture balance without stripping color-enhancing oils.

• Safe for natural and color-treated brunette shades
• Formulated to cleanse without aggressive stripping surfactants
• Daily use recommended when paired with the conditioner for best results

What improvements will I notice after using this shampoo?

Expect visibly smoother strands, enhanced surface shine and richer-looking brown tones after repeated use. The formula also targets signs of wear, making hair feel replenished and appear more dimensional under light.

• Improved surface condition and reduced frizz
• Added shine that accentuates brown nuances
• Hair feels softer and appears healthier with continued use

Is this product aligned with clean beauty preferences?

The shampoo is cruelty-free and phthalate-free, created without animal-derived ingredients, making it a suitable option for shoppers focused on ethical and ingredient-conscious choices. It’s not marketed as organic or vegan-certified, but it supports cruelty-free standards.

• Cruelty-free formulation — not tested on animals
• Phthalate-free and without animal-derived ingredients
• Pairs with Brilliant Brunette Conditioner for system benefits

Who is this for? This shampoo is aimed at anyone with brunette hair who wants to maintain the depth and shine of their brown color between salon visits — whether your hair is naturally brown or color-treated. Ideal for daily cleansing routines, it suits users seeking hydration and visible repair while avoiding color-altering deposits. For the best outcome, combine it with the John Frieda Brilliant Brunette Color Vibrancy Conditioner to reinforce tone and softness.

Ingredients

See packaging for ingredient details