John Frieda Violet Crush Purple Shampoo for Blonde Hair, 8.3 fl oz - Brass-Neutralizing Toner for Cooler, Brighter Blonde

John Frieda Violet Crush Purple Shampoo is a violet-pigmented toning shampoo that gently cleanses while neutralizing brassy yellow tones to help maintain cooler, brighter blonde hair.

Whether your hair is bleached, highlighted, or naturally light, this 8.3 fl oz formula deposits crushed violet pigments to counteract unwanted warm tones and refresh color between salon visits. The shampoo is formulated to cleanse without over-drying, letting you use it regularly or occasionally depending on how quickly brassiness appears. Results can be noticeable after one wash and become more even with continued use.

How quickly will I see a difference in my brassiness?

Many users notice a reduction in yellow or brassy tones after a single application, especially on recently lightened hair. Frequency and intensity depend on your starting shade and hair porosity—more porous hair may absorb toner faster and require gentler application or less frequent use.

• Works in as little as one wash for mild brassiness
• Stronger or older brass may need several uses for full balance
• Adjust how long you leave it in based on desired toning effect

Can I use this shampoo on chemically treated or fragile blonde hair?

The formula is designed for bleached, highlighted, and platinum blonde hair and aims to tone while cleansing rather than stripping moisture. It’s advisable to follow with a conditioner—John Frieda Violet Crush Purple Conditioner is recommended—to restore softness and manageability after toning.

• Works on bleached, highlighted, and natural blonde shades
• Gently cleanses without aggressive sulfates that cause excess dryness
• Pair with the matching conditioner for better hydration and smoothness

How should I use the Violet Crush Purple Shampoo for best results?

Use on wet hair: massage into a rich lather, leave for a short while if you want stronger toning, then rinse thoroughly. Frequency depends on how quickly your hair develops warm tones—once a week for maintenance, more often if needed. Always follow with conditioner to lock in moisture and protect the toned shade.

• Apply to wet hair and lather evenly from roots to ends
• Rinse thoroughly after a brief processing time; leave longer only for stronger toning
• Use regularly or as-needed; follow with Violet Crush conditioner

Will this change my hair color or damage it over time?

The shampoo deposits violet pigments to neutralize yellow tones but is not a permanent dye and won’t drastically change your base color. When used as directed, it should not cause additional damage; maintaining hydration and minimizing heat styling will help preserve hair integrity and tone longevity.

• Deposits temporary violet pigments rather than permanent color alteration
• Not formulated to replace professional toning services but to extend salon results
• Supports color maintenance when paired with moisturizing care

Who this is for: John Frieda Violet Crush Purple Shampoo is built for blondes who want an easy at-home way to control brassiness—ideal for bleached, highlighted, or naturally light hair seeking cooler, brighter tones without heavy-duty color treatments. It fits into maintenance routines for those wanting salon-fresh balance between appointments, and for anyone who prefers a gentle cleansing product that also corrects warmth.

Ingredients

See packaging for ingredient details