Just Nutritive Purple Toning Shampoo for Blonde, Gray & Silver Hair — 8 oz, Sulfate- and Paraben-Free Anti-Brass Formula

If your light-colored hair is picking up unwanted warm or yellow tones, this purple shampoo deposits natural violet pigments and nourishing fruit extracts to rebalance color and improve texture. Formulated without sulfates or parabens, the 8 oz bottle targets brassy areas gently, making it suitable for natural, highlighted, and color-treated hair that needs cooler, clearer tones.

How does this shampoo remove brassiness without harsh chemicals?

The purple pigments are color-correcting rather than permanent dyes: they sit on the hair surface to offset warm yellow and orange tones, while blueberry and blackberry extracts add moisture and softness. Because the formula avoids sulfates and parabens, it cleanses without stripping natural oils or weakening processed strands.

• Deposits violet pigments to neutralize warm tones.
• Sulfate- and paraben-free base reduces dryness and irritation.
• Fruit extracts restore softness and manageability.

When and how often should I use it for best results?

Use once a week or every other wash depending on how quickly brassiness returns; more frequent use (up to twice weekly) works for stubborn yellowing. Apply to wet hair, lather, leave for a short timed period if needed, then rinse thoroughly—adjust timing to your hair’s porosity and the intensity of brassiness.

• Light brassiness: use weekly or alternate with regular shampoo.
• Persistent yellow/orange tones: use 1–2 times per week, short leave-in time.
• Combine with a clarifying rinse (vinegar dilution) sometimes for even pigment adherence.

Will this product work on natural gray, silver, or bleached hair?

Yes — porous gray and bleached strands more readily absorb environmental deposits and can yellow; the violet pigments in this shampoo counter those warm undertones while supplying hydration. It’s formulated to tone both natural grays and chemically lightened hair without acting as a permanent hair dye.

• Neutralizes airborne and mineral discoloration on gray and silver hair.
• Safe for bleached and highlighted hair when used as directed.
• Helps maintain salon-toned cool shades between professional treatments.

Who is this for: This shampoo suits anyone with blonde, platinum, bleached, white, gray, or silver hair who wants to reduce brassiness and boost cool-toned shine without harsh surfactants or parabens. It’s a practical maintenance product for salon-colored hair, natural blondes fighting mineral or smoke discoloration, and gray hair that tends to oxidize. Pair it with your regular cleanser or other Just Nutritive formulas as part of a weekly toning routine to keep color balanced and strands hydrated.

Ingredients

Aloe Barbadensis (Aloe Vera Hydrosol), Psidium Guajava (Guava Fruit) Extract, Citrus Sinensis (Orange) Peel Oil, Persea Americana (Avocado) Oil, Punica Granatum (Pomegranate Seed) Oil, Hydrolyzed Rice Protein, Salvia Hispanica (Chia) Oil, Ribes Nigrum (Blackcurrant) Seed Oil, Eucalyptus Globulus (Eucalyptus) Oil, Citrus Paradisi (Grapefruit) Oil, Decyl Glucoside, Citrus Bergamia (Bergamot) Oil, Vaccinium Uliginosum (Blueberry) Extract, Sodium Methyl Cocoyl Taurate, Lavandula Angustifolia (Lavender) Oil, Rubus Fruticosus (Blackberry) Extract, Rosmarinus Officinalis (Rosemary) Oil, Citrus Limonum (Lemon) Oil l, Guar hydroxypropyltrimonium, Glycerin, Pelargonium Graveolens (Geranium) Oil, Methylcellulose, Caprylyl Glycol, Citric Acid, Panthenol (Vitamin B5), Acid Violet 43 (Cl 60730).