KEVIN.MURPHY ROUGH.RIDER Clay — 30 g moldable styling clay, strong matte hold & hair-strengthening formula

KEVIN.MURPHY ROUGH.RIDER Clay is a moldable styling clay that delivers a gritty, matte finish with long-lasting strong hold while strengthening hair and sealing rough ends.

Rough.RIDER is a compact, professional-grade styling clay formulated to give texture, definition and durable control without shine or stiffness. Its unique oily, gritty texture works on all hair types and lengths to create structured, natural-looking styles you can reshape throughout the day. The formula includes Soya Bean and Bamboo extracts to help support hair resilience while styling, and is free from sulphates, parabens and animal testing.

How will this clay perform on different hair types?

ROUGH.RIDER adapts well to fine, medium and coarse hair by providing grip and structure without weighing hair down. Fine hair gains texture and lift; medium hair achieves defined separation; coarse hair gets control and taming while staying malleable.

• Fine hair: adds volume and hold without heaviness
• Medium hair: creates separation and tactile texture
• Coarse hair: controls frizz and keeps styles in shape
• Short to medium lengths: ideal for sculpted looks and piece-y finishes

How do I apply ROUGH.RIDER for best results?

Warm a small amount between your palms until it softens, then work evenly through dry or slightly damp hair. Build product gradually—start light and add more for stronger hold or more texture; reshape with your hands as needed during the day.

• Start with pea-sized amount, increase as needed
• Apply from roots for lift or mid-lengths to ends for separation
• Use on dry hair for matte texture; on damp hair for softer hold
• Layer with other styling products sparingly if extra control is required

What styling benefits and ingredients should I expect?

Beyond a strong, matte hold, the clay formula incorporates Soya Bean and Bamboo extracts to help strengthen and seal rough ends while delivering a gritty, natural texture. The product is free from sulphates and parabens and follows cruelty-free standards.

• Soya Bean Extract: supports hair resilience and condition
• Bamboo Extract: helps seal ends and enhance texture
• Matte finish: ideal for modern, undone looks
• Sulphate- and paraben-free: gentler daily styling option

Who this is for: ROUGH.RIDER is made for anyone seeking a strong, matte, moldable hold with texturizing power—stylists and at-home users who want structure without shine. It suits people who prefer reworkable styles, need control for short to medium lengths, or want a cruelty-free, sulphate- and paraben-free option that supports hair strength while styling.