Kitsch Volumizing Rosemary & Biotin Liquid Shampoo — 12.3 oz, Sulfate-Free Color-Safe Lift & Shine

Kitsch Volumizing Rosemary & Biotin Liquid Shampoo is a lightweight, color-safe cleanser formulated to boost visible body, shine and the look of fuller hair after the first wash.

This gentle, plant-forward shampoo combines rosemary’s invigorating scent with biotin-enriched ingredients to support the appearance of thicker, stronger strands without weighing hair down. The formula is 86% bio-based, free from sulfates, parabens, phthalates and silicones, and is made in the USA in recyclable PCR packaging for daily use on both women’s and men’s hair.

How does this shampoo create instant volume?

The lightweight liquid lifts at the root and smooths cuticles so hair moves with more bounce and reflects light for added shine. It reduces surface friction and helps individual strands appear fuller while avoiding heavy residues that can flatten hair.

• Root-lifting texture helps create visible body right after rinsing.
• Light conditioning agents smooth cuticles for better sheen and manageability.
• Non-residue formulation prevents weighing down thin or fine hair.

What role do rosemary and biotin play in this formula?

Rosemary provides an invigorating fragrance and helps refresh the scalp environment, while biotin supports strands to look stronger and more resilient. Together they form a complementary duo focused on improving hair appearance and everyday manageability.

• Rosemary delivers a refreshing scent and scalp-cleansing feel.
• Biotin-enriched components help support the look of thicker, more robust strands.
• Balanced surfactants clean without stripping natural oils.

Is this shampoo safe for color-treated and sensitive hair?

Yes — the shampoo is formulated to be color-safe and is free of harsh sulfates, silicones, parabens and phthalates. Its milder cleansing system preserves hair color vibrancy while remaining suitable for routine use on sensitive scalps.

• 86% bio-based formula minimizes harsh chemical exposure.
• Sulfate-free cleansing to protect color and natural oils.
• Cruelty-free and gentle enough for frequent use by most hair types.

How should I use this shampoo for best results?

Apply to wet hair, gently massage into scalp and lengths to create a light lather, then rinse thoroughly. For added lift concentrate product at roots and follow with a lightweight conditioner or volumizing styling product as needed.

• Use daily or as your regular cleansing schedule requires.
• Massage at the scalp to maximize lift and even distribution.
• Pair with volumizing conditioners or styling sprays for longer-lasting body.

Who is this for: Kitsch Volumizing Rosemary & Biotin Liquid Shampoo is designed for people with fine, limp or thinning-looking hair who want a cleaner, lighter wash that improves body and shine. It’s also a good option for anyone who prefers cleaner beauty choices—color-treated or natural hair, both women and men—seeking a sustainable, cruelty-free shampoo that performs without harsh additives.

Ingredients

Rosemary & Biotin