L'Oreal Paris Clarifying Shampoo for Oily Hair 28 fl oz — Salicylic + Hyaluronic, 72H Purifying Hydration

Elvive Hyaluron + Pure 72H Purifying Shampoo by L'Oreal Paris is created for hair that feels weighed down at the scalp but needs moisture along the lengths. Drawing inspiration from skincare, this 28 fl oz clarifying cleanser pairs a salicylic acid exfoliant with hyaluronic acid hydration to lift excess oil and buildup while helping hair remain soft and manageable. It's designed to be used as part of a three-step regimen: an oil-erasing pre-shampoo serum, the purifying shampoo, and a rehydrating conditioner for balanced results.

How does this shampoo reduce oily buildup without overdrying?

The formula uses salicylic acid to gently exfoliate the scalp and remove residue and excess sebum. Hyaluronic acid then helps retain moisture in the lengths so the hair doesn't feel stripped or brittle after cleansing. The result is a cleaner scalp with hydrated, free-flowing hair.

• Salicylic acid targets oil and product buildup at the root.
• Hyaluronic acid attracts and binds moisture in mid-lengths and ends.
• Non-stripping surfactants leave natural texture intact.
• Part of a system for enhanced, longer-lasting freshness.

What makes the 72H claim realistic in everyday use?

When used along with the Elvive Hyaluron + Pure Oil Erasing Pre-Shampoo Serum and the 72H Rehydrating Conditioner, the system is formulated to extend the feeling of clean roots and hydrated lengths for up to 72 hours. The serum removes up to 100% residue before shampooing, while the shampoo clears oil and buildup and the conditioner seals in moisture without weighing hair down.

• Pre-shampoo serum contains an exfoliating complex to lift residue.
• Shampoo clarifies roots to reduce immediate re-oiling.
• Lightweight conditioner refreshes lengths without heaviness.
• System approach improves longevity of results over single-product use.

How should I use this shampoo for best results?

For optimal performance, begin with the Oil Erasing Pre-Shampoo Serum to dissolve surface oil and styling buildup. Rinse, then apply the 72H Purifying Shampoo, massaging into the scalp and rinsing thoroughly, and finish with the 72H Rehydrating Conditioner focusing on mid-lengths to ends.

• Apply serum as directed before wetting hair for deep residue removal.
• Massage shampoo into the scalp to activate salicylic exfoliation.
• Rinse well and follow with the lightweight rehydrating conditioner.
• Use regularly as part of the three-step routine for lasting effect.

Does the shampoo have a fragrance or specific scent profile?

The line features a bright scent blend that combines berries and cherry blossom with sweet vanilla and warm sandalwood notes. The fragrance is intended to provide a fresh, pleasant sensory experience without overwhelming the formula's clarifying and hydrating functions.

• Top notes: bright berries and cherry blossom.
• Base notes: vanilla and sandalwood add warmth.
• Balanced scent designed for daily use in a haircare routine.

Who is this for: L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is tailored to people with oily roots and dehydrated lengths who want a clarifying cleanse without stripping their hair. It's well suited for anyone who uses styling products, lives in urban environments with buildup, or prefers a routine inspired by skincare that balances exfoliation and hydration. Choose this product if you want a system-based approach to longer-lasting clean, lightweight hydration, and smoother, free-flowing hair.

Ingredients

1202785 M - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM / FRAGRANCE • SODIUM CHLORIDE • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • SALICYLIC ACID (F.I.L. T70032019/1).