L'Oreal Paris

L'Oreal Paris Excellence Crème Permanent Hair Color — 4A Dark Ash Brown, 100% Gray Coverage with Hyaluronic Acid

High-performance beauty made for confident daily results

$18.03

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Why customers choose Origin Beauty

L'Oreal Paris Excellence Crème 4A Dark Ash Brown is a permanent hair color kit that delivers 100% gray coverage while infusing hair with hyaluronic acid for added moisture and protection.

This all-in-one coloring system combines a protective coloring cream, a hyaluronic-acid–infused caring shampoo, and a deep conditioner to help lock in color and nourish strands after dyeing. The non-drip crème formula is designed to make application cleaner and more controlled, and the kit's triple-care approach aims to maintain hair softness and shine while covering resistant grays. Packaging may vary, and detailed application instructions are included inside the box for the best, shade-specific results.

How does this kit protect and care for hair during coloring?

The Excellence Crème routine uses a Protective Coloring Cream to shield hair fibers while the color develops; hyaluronic acid in the shampoo and deep conditioner adds moisture post-coloring. That combination helps reduce the feeling of dryness often associated with permanent dyes and supports a smoother cuticle surface for brighter-looking color.

  • Protective Coloring Cream helps minimize damage while depositing pigment.
  • Caring Shampoo with hyaluronic acid gently removes residue and preserves tone.
  • Caring Deep Conditioner seals cuticles and replenishes moisture for up to 3X more hydration.
  • Non-drip crème formula allows precise application with less mess.

Will it completely cover gray hair, including stubborn grays?

Yes—this shade is formulated to cover 100% of gray hair, including resistant strands. The kit’s pigment delivery and conditioning system work together to ensure even coverage from root to tip when directions are followed exactly.

  • Designed to cover all visible grays for a uniform finish.
  • Crème texture improves adherence to coarse or resistant gray hair.
  • Follow the enclosed shade-specific timing for optimal results.
  • Patch test recommended before full application to check compatibility.

How long will the Dark Ash Brown color last and stay vibrant?

As a permanent dye, the color deposits lasting pigment into the hair shaft; longevity depends on hair porosity, aftercare, and washing frequency. Using the included caring shampoo and deep conditioner helps maintain tone and shine, while routine color-safe care extends vibrancy between touch-ups.

  • Permanence achieved by pigment penetration into the hair fiber.
  • Proper post-color care reduces premature fading and brassiness.
  • Use color-protecting products and cooler water to prolong results.
  • Root regrowth timing varies by individual hair growth rate.

Is this shade and formula suitable for all hair types and textures?

The non-drip crème and conditioning steps are formulated to be compatible with a wide range of hair types and textures, from fine to coarse. Results may vary with pre-existing color, porosity, and hair history; the product line includes 27 shades to help match desired tones and coverage needs.

  • Crème consistency supports even application across textures.
  • Hyaluronic acid adds moisture beneficial for dry or chemically treated hair.
  • Available in multiple shades to suit varied color goals.
  • Always consult the included instructions for shade-specific guidance.

Who this is for: L'Oreal Paris Excellence Crème 4A Dark Ash Brown is aimed at anyone seeking reliable, permanent gray coverage with added conditioning benefits—especially users who want a controlled application, moisturized feel after coloring, and a natural dark ash brown finish. If you have significant gray roots, drier hair, or prefer a crème application that’s less runny, this kit is formulated to meet those needs. For best and safest results, follow the package insert and perform the recommended patch test.

Ingredients

1206865 - Ingredients: Aqua / Water / Eau, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, P-Phenylenediamine, Resorcinol, Parfum / Fragrance, Sodium Metabisulfite, Carbomer, Ascorbic Acid, Edta, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, Ci 77891 / Titanium Dioxide, 2,4-Diaminophenoxyethanol Hcl, Threonine, Proline, Dimethicone Fil D210683/2

FAQ

Q: Does this kit cover 100% gray hair?

A: Yes, the formula is designed to cover 100% of grays, including resistant strands, when used per the included directions.

Q: Is hyaluronic acid safe for colored hair?

A: Hyaluronic acid in the shampoo and conditioner provides moisture and helps maintain softness without affecting color deposition.