L'Oreal Paris Feria Anti-Brass Hair Toner, Ice Blonde — Ammonia-Free Demi-Permanent, 1 Application

L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner is an ammonia-free demi-permanent toner that neutralizes brassy orange and yellow tones to refresh cool blonde shades in a single application.

This one-application toner is formulated to reduce unwanted warmth and restore cool, multi-dimensional blonde tones for up to three weeks, making it ideal between salon visits. The conditioning polymers in the formula help reinforce and soften lightened strands so finished hair looks shinier and feels smoother without lifting natural or colored pigment. Fast-acting technology delivers visible cooling results in as little as five minutes, and the product works on all blonde types like highlights, balayage, and bleached hair—note it does not cover gray or permanently alter base color.

How quickly will I see cooler tones after using this toner?

You can notice a cooler, less brassy tone in minutes thanks to the formula’s high-speed action. Typical processing time ranges from 5 to 20 minutes depending on current brassiness and desired result; always follow timing guidelines on the package.

• Visible cool tone in as little as 5 minutes.
• Adjust processing time for intensity: shorter for mild brass, longer for stronger correction.
• One application maintains results for up to three weeks on average.

Will this toner damage my hair or change my base color?

The Feria Anti Brass Power Toner is demi-permanent and ammonia free, so it does not lift or strip natural base color. Its conditioning polymers are included to reinforce and smooth lightened hair, minimizing the drying effects often associated with corrective toning.

• Ammonia-free formula reduces risk of harsh lifting.
• Does not permanently shift or lighten your base shade.
• Built-in conditioners help smooth and add shine to lightened strands.

Which blonde hair types and techniques is this suitable for?

This toner targets anyone with blonde or lightened hair looking to eliminate warmth—from subtle highlights to full bleach jobs. It’s formulated for a range of textures and techniques including salon highlights, balayage, ombré, and all-over bleached hair.

• Works on highlights, balayage, and full-bleached blonde hair.
• Effective across hair textures—fine, medium, or thick.
• Not intended to cover gray hair or perform permanent color changes.

How do I use it safely at home to get the best anti-brass results?

Follow the included instructions and timing guidance precisely, perform a patch or strand test if you have sensitive skin, and rinse thoroughly at the end of the processing period. Use on clean, dry or towel-dried hair as directed and consider a toning schedule—repeat every 2–3 weeks as needed to maintain cool tones.

• Perform strand test before full application for timing and expected shade.
• Apply to lightened areas only; avoid roots if you want no lift.
• Rinse well and follow with a color-safe conditioner to lock in softness and shine.

Who is this for: L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner is aimed at anyone who wears blonde or lightened hair and wants a quick, salon-grade cooling touch-up at home. It’s a practical pick for those who want to reduce orange and yellow tones between salon visits, preserve multi-dimensional blonde shades, and enjoy smoother, glossier lightened hair without permanent color change.

Ingredients

1253335 INGREDIENTS AQUA / WATER / EAU LAURETH-2 PEG-4 RAPESEEDAMIDE GLYCERIN LAURETH-12 OLETH-30 SODIUM CETEARYL SULFATE POLYQUATERNIUM-6 PARFUM / FRAGRANCE ERYTHORBIC ACID CETYL HYDROXYETHYLCELLULOSE ETHANOLAMINE EDTA SODIUM SULFITE TOLUENE-2,5-DIAMINE m-AMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE 2,4-DIAMINOPHENOXYETHANOL HCL TETRASODIUM EDTA THIOGLYCERIN FIL CODE D255415/1 1190012 AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PHOSPHORIC ACID TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE SODIUM SALICYLATE FIL CODE D211395/5