L'Oreal Paris Feria Hyper Platinum Hair Bleach Kit — Lifts up to 8 Levels, Includes Anti-Brass Purple Conditioner

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System is a salon-style at-home bleaching kit that lifts hair up to 8 levels and includes a purple anti-brass conditioner to help neutralize warm tones.

Built for people who want very light, platinum results from darker starting shades, this kit combines powerful lightening agents with a conditioner formulated to reduce yellow and orange brassiness. The system was developed by L'Oreal Paris colorists and is intended to deliver clear, pale blonde results while helping maintain hair strength and manageability after bleaching. It’s formulated for use on a range of natural shades, especially dark brown to light brown bases that are aiming for a dramatic lift.

How much lift can I expect and on which starting colors?

This lightening system can lift natural hair up to eight levels under ideal conditions, enabling very light blonde and near-platinum outcomes from medium to dark brown bases. Actual lift depends on your natural hair color, previous chemical services, hair porosity, and processing time.

• Lifts up to 8 levels on uncolored hair when used as directed
• Best on natural dark brown to light brown starting shades
• Results vary for previously colored or chemically treated hair
• Perform strand and allergy tests before full application

What does the included purple anti-brass conditioner do?

The purple conditioner deposits violet pigments that counteract yellow and orange tones that commonly appear after bleaching. In addition to toning, the conditioner provides reinforcing care to help maintain hair strength, shine, and manageability following the lightening process.

• Neutralizes unwanted warm tones with violet pigments
• Reinforces hair fiber to improve texture after bleaching
• Leaves hair more manageable and visually brighter
• Designed to be used immediately after rinsing the lightener

Is this safe for home use and what precautions should I take?

The kit is formulated for at-home application but contains strong lightening agents, so following instructions precisely is essential for safety and predictable results. Use the included gloves, perform a patch test and a strand test, and avoid leaving the product on longer than directed to reduce risk of damage or irritation.

• Follow all instruction leaflet steps, timings, and safety warnings
• Do a skin sensitivity (patch) test 48 hours before use
• Conduct a strand test to preview color outcome and processing time
• Use protective gloves and avoid contact with eyes and skin

How should I maintain my platinum results after using the kit?

Maintain your lightened hair with color-safe, sulfate-free shampoos and regular use of toning or purple conditioners to minimize brass. Limit heat styling and use deep conditioning treatments periodically to help preserve hair integrity and shine.

• Use purple or toning products to control brass between washes
• Choose nourishing, color-protecting shampoos and conditioners
• Apply a weekly mask or protein treatment for reinforcement
• Minimize high-heat styling and use heat protectant when needed

Who is this for: L'Oreal Paris Feria Hyper Platinum Lightening System is aimed at experienced at-home colorists and bold trendsetters who want dramatic platinum or very light blonde results from darker natural shades. It’s a fit for those willing to follow safety steps and post-lightening care; if you have previously heavily colored, extremely fragile, or damaged hair, consult a professional colorist before attempting high-lift bleaching at home.

Ingredients

Formula 1260045 INGREDIENTS POTASSIUM PERSULFATE SODIUM SILICATE AMMONIUM PERSULFATE KAOLIN SODIUM PERSULFATE CI 77891 / TITANIUM DIOXIDE SODIUM LAURYL SULFATE SILICA HYDROGENATED POLYDECENE EDTA FIL CODE D255945/1 Formula 1260046 INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL PROPYLENE GLYCOL ETHANOLAMINE DECETH-3 LAURETH-12 AMMONIUM HYDROXIDE OLETH-30 LAURIC ACID GLYCOL DISTEARATE POLYQUATERNIUM-22 SILICA DIMETHYL SILYLATE PARFUM / FRAGRANCE CARBOMER EDTA VITIS VINIFERA SEED OIL / GRAPE SEED OIL OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL PERSEA GRATISSIMA OIL / AVOCADO OIL RIBES NIGRUM SEED OIL / BLACK CURRANT SEED OIL TOCOPHEROL HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT GLYCINE SOJA OIL / SOYBEAN OIL FIL CODE D255948/1 Formula 1190207 INGREDIENTS AQUA / WATER / EAU PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE HYDROGEN PEROXIDE CETEARYL ALCOHOL PEG-40 HYDROGENATED CASTOR OIL SODIUM CETEARYL SULFATE PHOSPHORIC ACID TETRASODIUM ETIDRONATE SODIUM SALICYLATE TETRASODIUM PYROPHOSPHATE SODIUM SULFATE FIL CODE C224280/3 Formula 1236207 C INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE AMODIMETHICONE PARFUM / FRAGRANCE ISOPROPYL ALCOHOL PHENOXYETHANOL GLYCERIN BENZOIC ACID TRIDECETH-6 CI 60730 / ACID VIOLET 43 POTASSIUM HYDROXIDE BUTYLENE GLYCOL LINALOOL CETRIMONIUM CHLORIDE HEXYL CINNAMAL HYDROXYCITRONELLAL SORBITOL HIBISCUS SABDARIFFA FLOWER EXTRACT FIL CODE D230039/1