L'Oreal Paris Feria Permanent Hair Color B61 Downtown Brown — Hi-Lift Cool Brown, Shimmer & Bonding Care

This Feria kit from L'Oreal Paris creates prismatic, multi-tonal brown color inspired by fashion-forward trends. The formula is designed to produce shimmering, layered highlights and intensified dimension in about 25 minutes, with a vitamin-infused shine serum included to boost radiance. The pack also contains a Bonding Care Complex Conditioner to help reinforce weakened hair bonds and support color vibrancy.

How will B61 Downtown Brown look on my hair?

B61 Downtown Brown is a hi-lift cool brown designed to produce cool, smoky brown tones with visible shimmer and multi-dimensional highlights. Final shade depends on your starting level and hair porosity, so results vary between natural, previously colored, or lightened hair.

• Best on medium to light bases for pronounced cool brown lift and shimmer.
• On darker hair, expect subtle cool-brown shift and reflective highlights.
• Pre-lightening will increase brightness and highlight contrast.

What comes in the Feria hair dye kit and how do I use it?

The kit includes colorant, developer, a vitamin-infused shine serum, and a Bonding Care Complex Conditioner, plus application instructions. Mix and apply following the enclosed leaflet; most users achieve full development in approximately 25 minutes—always follow timing guidance for your hair type.

• Colorant and developer for permanent coverage.
• Vitamin-infused serum to enhance shine post-coloring.
• Bonding Care Complex Conditioner to support bond strength and maintain vibrancy.
• Step-by-step insert for safe application; patch test recommended.

How does the Bonding Care Complex and serum help colored hair?

The Bonding Care Complex Conditioner is formulated to support and fortify weakened hair bonds after coloring to help maintain strength and manageability. The vitamin-infused shine serum adds surface luster, smoothing the hair cuticle to enhance the shimmering, multi-faceted finish Feria is known for.

• Conditioner targets fragile bonds for improved resilience after treatment.
• Shine serum contains vitamins in an oil base to boost reflective gloss.
• Combined use helps sustain color depth and visible shimmer.

How long does the color last and what maintenance does it need?

Feria is a permanent hair color; longevity depends on wash frequency, sun exposure, and styling. Use color-safe shampoos, the included conditioner, and the shine serum to preserve tone and shine; occasional toning or glossing can refresh multi-tonal effects.

• Permanent formula for long-lasting color payoff.
• Color maintenance: sulfate-free cleansers and cool-water rinses help extend vibrancy.
• Reapply or refresh roots as needed following manufacturer timing guidelines.

Who is this for: L'Oreal Paris Feria B61 Downtown Brown is for people seeking an edgy, fashion-inspired cool brown with visible shimmer and multi-tonal highlights. It suits anyone wanting high-impact, salon-style results at home—especially those open to at-home permanent color, users prepared to follow application instructions, and people who want added shine and bond-supporting conditioner in their kit.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1106020 Feria Color Dowtown Brown 6.1 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL AMMONIUM HYDROXIDE LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl m-AMINOPHENOL AMMONIUM THIOLACTATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44192/3 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4