L'Oreal Paris Feria permanent hair color R48 Red Velvet — intense deep auburn with shimmering multi-tonal highlights

L'Oreal Paris Feria R48 Red Velvet is a permanent multi-faceted hair color kit that creates intense deep auburn with shimmering, multi-tonal highlights.

This at-home hair dye blends fashion-inspired pigments and a shimmer-focused formula to deliver vivid, layered color without a salon visit. Feria’s system is mixed by L'Oreal color experts to produce prismatic tones and is paired with a conditioning treatment designed to help hair feel softer and look glossy after coloring. The kit is intended for permanent coverage and aims to provide visible dimension via built-in highlights.

How will this shade look on my hair?

R48 Red Velvet reads as an intense deep auburn with warm red undertones and noticeable shimmering highlights for multi-dimensional depth. Final results depend on your starting hair color, porosity, and whether hair has previous color on it.

• On medium brown: expect rich, vibrant auburn with strong red shimmer.
• On dark brown/black: color will be darker with subtle red shine and layered highlights.
• On lightened hair: tones will appear brighter and more reflective.
• Over gray: provides permanent coverage, though pre-lightening may alter the exact final tone.

How does Feria protect and condition hair after coloring?

Feria kits include a Power Shimmer Conditioner formulated to hydrate and smooth hair after the chemical process. The kit’s Bonding Care Complex aims to help reinforce hair structure so strands look stronger and retain color vibrancy.

• Includes after-color conditioner to add moisture and shine.
• Bond-strengthening formula works on hair bonds for improved resilience.
• Regular use helps maintain shiny, multi-tonal appearance week to week.

What’s included and how easy is it to use at home?

The box supplies everything needed for a single full-head application: colorant, developer, conditioning treatment, and application instructions. The step-by-step directions are designed for at-home use and built around standard permanent color application practices.

• Complete one-kit set for a full application—ideal for root-to-tip color.
• Detailed instructions guide mixing, processing time, and rinsing.
• Tools and protective steps recommended for even coverage and safety.

How long will the color last and how should I maintain it?

As a permanent hair dye, Feria deposits long-lasting pigments that fade gradually with washing and environmental exposure. To preserve shade and shimmer, use color-safe shampoos, cool water rinses, and the included conditioning treatment after coloring.

• Permanent formula offers enduring color that fades gradually.
• Use sulfate-free, color-protecting products to prolong vibrancy.
• Limit heat styling and UV exposure to maintain shimmer and tone.

Who is this for: L'Oreal Paris Feria R48 Red Velvet suits people seeking a bold, fashion-forward red-auburn with shimmering, multi-tonal highlights delivered in an at-home permanent kit. It’s a good choice for those experienced with permanent color or anyone willing to follow the included instructions for salon-inspired, multi-dimensional results without a professional appointment.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1179383 Feria 4.26 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl 4-AMINO-2-HYDROXYTOLUENE m-AMINOPHENOL AMMONIUM THIOLACTATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D166345/2 Formula 437747 FERIA 3D ROUGE ADDITIVE INGREDIENTS AQUA / WATER / EAU BASIC YELLOW 87 BASIC RED 51 SODIUM CHLORIDE FIL CODE D169043/1 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4