L'Oreal Paris Feria Permanent Hair Color R57 Cherry Crush — Intense Medium Auburn with Prismatic Shimmer & 3X Highlights

L'Oreal Paris Feria R57 Cherry Crush is a permanent, multi-tonal hair color kit that delivers intense medium auburn with prismatic shimmer and 3X highlights for vibrant, salon-inspired results at home.

Feria blends bold, fashion-forward pigments with reflective shimmer to create depth and dimension in a single application. Formulated by L'Oreal colorists, this kit produces a multi-faceted cherry auburn shade (R57) and includes conditioning technology designed to strengthen and maintain vibrancy after coloring. The formula focuses on luminous finish and visible highlights without a salon visit.

How does R57 Cherry Crush create that multi-dimensional, shimmering look?

The shade uses layered, high-reflectance pigments to create contrast between base tone and highlights, producing a reflective, multi-tonal finish. Micro-shimmer particles add light-catching brilliance that emphasizes movement and texture in the hair. The result is a lively, dimensional auburn with both depth and shine.

• 3X highlight effect for visible dimension
• Prismatic pigments for reflective shine
• Designed to show variation in natural and pre-colored hair

Will this permanent dye damage my hair and how is it conditioned afterward?

Feria includes a post-color conditioner with a Bonding Care Complex that supports the hair’s internal structure and helps preserve strength. While all permanent color alters hair, the included Power Shimmer/Bonding Care conditioner is formulated to restore moisture and reduce brittleness so color looks healthier over time. Use as directed for best upkeep.

• Bonding Care Complex helps reinforce hair bonds
• Power Shimmer Conditioner hydrates and smooths cuticles
• Routine conditioning preserves color vibrancy and shine

How do I get the best, long-lasting shade from this at-home kit?

Preparation and aftercare are key: start with hair that is in good condition, follow the mixing and application steps precisely, and rinse thoroughly before applying the included conditioner. Protect colored hair from frequent washing, heat styling, and harsh sun to extend color life. Use sulfate-free color-safe shampoos and the post-color conditioner regularly.

• Apply on dry, unwashed hair for even results
• Follow timing on the instructions to achieve R57 intensity
• Use color-safe products and limit heat exposure

Can this shade cover gray or work over previous color?

This permanent formula is designed to provide reliable gray coverage and can be applied over many previously colored bases, though results vary with starting color. For darker or heavily processed hair, pre-lightening or a strand test can help predict final tone. When covering gray, ensure full saturation and follow development time for best results.

• Effective gray coverage when applied correctly
• Strand tests recommended on chemically treated hair
• May require pre-lightening for very dark bases to reach intended shade

Who is this for: L'Oreal Paris Feria R57 Cherry Crush suits anyone seeking a bold, fashion-inspired auburn with multidimensional shimmer—ideal for people wanting salon-level color at home, those covering gray, or anyone craving intensified highlights without appointments. If you prefer subtle natural tones or need a cancellation-free professional consultation for complex color corrections, consider consulting a stylist first. For at-home transformation with reflective depth and conditioning aftercare included, this kit offers an accessible, trend-forward option.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1106007 Feria Color Brilliant Bordeaux 5.60 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 4-AMINO-2-HYDROXYTOLUENE p-AMINOPHENOL 6-HYDROXYINDOLE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL AMMONIUM THIOLACTATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44168/2 Formula 437747 FERIA 3D ROUGE ADDITIVE INGREDIENTS AQUA / WATER / EAU BASIC YELLOW 87 BASIC RED 51 SODIUM CHLORIDE FIL CODE D169043/1 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21