L'Oreal Paris Feria Permanent Hair Color V38 Violet Noir — Intense Deep Violet with Shimmer & Conditioning

L'Oreal Paris Feria V38 Violet Noir is a permanent, multi-faceted shimmering hair color kit that delivers intense deep violet tones with prismatic highlights and a conditioning finish.

Feria V38 Violet Noir blends deep violet pigment with L'Oreal's signature shimmer technology to create a high-impact, fashion-forward shade you can apply at home. The formula is designed to create multi-tonal dimensions and visible highlights that catch light for a luminous, edgy look. Included in the single-kit pack are the developer, colorant, applicator, and the Power Shimmer Conditioner to help lock in color vibrancy while helping hair feel conditioned after coloring.

How dramatic will the V38 Violet Noir color look on my hair?

The result depends on your starting level and hair porosity: darker bases will show a deep violet sheen while pre-lightened or lighter hair will reveal brighter violet and prismatic highlights. Feria's multi-tonal pigments are formulated to create 3X highlight effects that read as dimension and shimmer under different lighting.

• On light brown to blonde: vivid violet and noticeable shimmer.
• On medium to dark brown: deep violet sheen with subtle shimmer.
• On pre-lightened hair: intense, saturated violet with multi-tonal highlights.

What comes in the kit and how do I use it safely at home?

The pack includes the color cream, developer, protective gloves, an applicator, and the Power Shimmer Conditioner. Follow the included instructions: perform an allergy patch test 48 hours in advance, mix color and developer thoroughly, apply evenly, time according to directions, then rinse and apply the conditioner to help close the cuticle and boost shine.

• Patch test 48 hours before coloring to avoid allergic reactions.
• Mix and apply in a well-ventilated area using provided gloves.
• Rinse until water runs clear, then use the included conditioner for best results.

Will this permanent dye damage my hair and how does the conditioner help?

Like all permanent dyes, Feria uses developer and pigments that alter hair color, which can change hair texture if used improperly. The included Power Shimmer Conditioner is formulated with a Bonding Care Complex to help reinforce hair bonds and leave hair feeling softer and more manageable after coloring.

• Bonding Care Complex aims to help strengthen hair fibers post-color.
• Conditioner adds slip and shine to reduce friction and tangling.
• Consistent at-home maintenance with color-safe products prolongs vibrancy.

How long will the violet shade last and how can I maintain it?

As a permanent dye, the base color is long-lasting, but vibrancy fades gradually with washing, sun exposure, and heat styling. To extend the depth and shimmer of V38, use sulfate-free shampoos, color-protecting conditioners, cool water washes, and UV protection for hair.

• Use color-safe, sulfate-free shampoo to reduce fading.
• Wash with cool or lukewarm water to preserve pigments.
• Limit heat styling and use heat protectant when needed.

Who is this for: L'Oreal Paris Feria V38 Violet Noir is aimed at fashion-conscious individuals who want a bold, multi-dimensional violet look without a salon visit. It's suited for those with medium to light hair seeking vivid color, and for darker bases wanting a deep, shimmering violet sheen. If you value high-impact color, visible highlights, and a conditioned finish with each application, this kit offers an accessible at-home option. Not recommended for use on hair that is severely damaged without professional consultation.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1107535 FERIA - Midnight Collection - 3.26 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl 4-AMINO-2-HYDROXYTOLUENE m-AMINOPHENOL 2-METHYL-5-HYDROXYETHYLAMINOPHENOL AMMONIUM THIOLACTATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D43841/2 Formula 437695 Booster Fuchsia FERIA COLOR INGREDIENTS AQUA / WATER / EAU BASIC RED 51 SODIUM CHLORIDE FIL CODE D14132/14 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21